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/ Technology

Ad firm serves consumers online banners promoting products they have viewed

Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.

Posted 04/08/2010Katie DeatschPost a comment

Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.

/ Technology

Online ads give brands a bigger sales boost than TV, comScore study says

Over three months, online ad campaigns with an average reach of 40% of their target segment grew retail sales of the advertised brands by an average of 9%, comScore reports, compared to an average lift of 8% for TV advertising in a year.

Posted 08/20/2009Katie DeatschPost a comment

Over three months, online ad campaigns with an average reach of 40% of their target segment grew retail sales of the advertised brands by an average of 9%, comScore reports, compared to an average lift of 8% for TV advertising in a year.

/ Technology

Ads for online florists deliver best same-day sales on Yahoo

Consumers viewing ads for two online florists on Yahoo’s home page were twice as likely to make a same-day purchase from the florist sites as a control group that visited the portal when the banner ads didn’t run, a new study from Compete Inc. finds.

Posted 04/21/2009Katie DeatschPost a comment

Consumers viewing ads for two online florists on Yahoo’s home page were twice as likely to make a same-day purchase from the florist sites as a control group that visited the portal when the banner ads didn’t run, a new study from Compete Inc. finds.

/ Technology

Google’s DoubleClick will offer online banner ads that can close sales

DoubleClick, which provides online ad-serving technology to ad agencies and web site publishers, announced today a deal with Adgregate Markets to embed e-commerce functionality in web banner ads.

Posted 04/07/2009Katie DeatschPost a comment

DoubleClick, which provides online ad-serving technology to ad agencies and web site publishers, announced today a deal with Adgregate Markets to embed e-commerce functionality in web banner ads.

/ Technology

Young and wealthy consumers like content-based online ads, study says

Half of consumers prefer online advertising placed within news articles related to the advertised brand, and the preference rate rises among consumers between the ages of 18 and 24 and consumers who earn at least $75,000 per year, Opinion Research says.

Posted 03/31/2009Katie DeatschPost a comment

Half of consumers prefer online advertising placed within news articles related to the advertised brand, and the preference rate rises among consumers between the ages of 18 and 24 and consumers who earn at least $75,000 per year, Opinion Research says.

/ Technology

Money-saving tip: text ads more popular than pricier video ads, study says

The study by iPerceptions, which gathers feedback from online consumers, shows simple text ads are the most popular, and video ads the least likely to generate a click. The under-25 set is the one group that really likes video ads.

Posted 10/09/2008Paul DemeryPost a comment

The study by iPerceptions, which gathers feedback from online consumers, shows simple text ads are the most popular, and video ads the least likely to generate a click. The under-25 set is the one group that really likes video ads.

/ Technology

LinkShare introduces new ad tracking technology

LinkShare, a provider of pay-per-action affiliate, search and lead-generation marketing, has introduced Flex Links, code embedded in advertising content that converts links into tracking links.

Posted 12/31/2007Bill BriggsPost a comment

LinkShare, a provider of pay-per-action affiliate, search and lead-generation marketing, has introduced Flex Links, code embedded in advertising content that converts links into tracking links.

/ Technology

Rugs Direct increases sales by 30% using first-click analytics

RugsDirect.com boosted sales by 30% after implementing a Coremetrics technology that tracks multiple customer interactions to determine which marketing tactic first put a consumer on the path to making a purchase.

Posted 12/26/2007Don DavisPost a comment

RugsDirect.com boosted sales by 30% after implementing a Coremetrics technology that tracks multiple customer interactions to determine which marketing tactic first put a consumer on the path to making a purchase.

/ E-Retailers

Rooms To Go finds it is possible to drive offline sales with online ads

Furniture retailer Rooms To Go has had little luck with online advertising, most of it aimed at encouraging customers to visit its web site. But a test with Google showed how geographically targeted online ads can successfully drive traffic to stores.

Posted 10/30/2007Don DavisPost a comment

Furniture retailer Rooms To Go has had little luck with online advertising, most of it aimed at encouraging customers to visit its web site. But a test with Google showed how geographically targeted online ads can successfully drive traffic to stores.

ROI on digital marketing doesn`t come only online

Beyond the metric of immediate click-through on online ads, marketers must measure advertising`s effect on delayed and offline purchases to gauge true ROI, a DoubleClick survey determines.

Posted 11/07/2006Kurt PetersPost a comment

Beyond the metric of immediate click-through on online ads, marketers must measure advertising`s effect on delayed and offline purchases to gauge true ROI, a DoubleClick survey determines.

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