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1 - 10 of 12 Results
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/ Marketing
Companies launch new ways to deliver video e-mails in marketing campaigns
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications.
Posted 01/28/2010Paul DemeryPost a comment
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/ Marketing
Fabric.com sews up sales with personalized e-mail campaigns
Fabric.com has increased conversions from e-mails by 43% as well as doubled e-mail open and click-through rates by using a more personalized e-mail marketing program, according to the company.
Posted 07/21/2009Katie DeatschPost a comment
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/ Marketing
Blocked images on incoming e-mails present problems for marketers
With many consumers blocking images on incoming e-mail, marketers must be prepared to use other means to engage their audiences, a new study says.
Posted 04/09/2008Paul DemeryPost a comment
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/ Marketing
There`s more than one way to deliver video e-mail
Video e-mail has more than one technolgoy and so far, no leader has emerged. Messages can be embedded in an e-mail, which takes time to download, or streamed through the Internet, which is at the mercy of the user`s modem speed.
Posted 06/08/2001Kurt PetersPost a comment
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/ Technology
Computer technology is making e-mail marketing more effective
Graphic-rich emails are producing better consumer responses because more computers can support HTML messages.
Posted 03/16/2001Kurt PetersPost a comment
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Latest and Greatest
New tricks, such as video and social sharing, are adding pizzazz to retailers’ e-mail campaigns.
Posted 03/01/2010Internet RetailerPost a comment
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Control Issues
Maintaining web site performance today means monitoring and managing content and traffic that’s outside a retailer’s control.
Posted 09/30/2008Internet RetailerPost a comment
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E-mail Marketing
There’s more e-mail than ever, and marketers need new strategies and tools
Posted 06/26/2008Internet RetailerPost a comment
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Crumbling
Consumers refuse to swallow retailers’ cookies—calling into question retailers’ ability to track and create comprehensive customer relationship data
Posted 08/01/2005Internet RetailerPost a comment
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What’s The Fuss?
How to live with the new rules of the e-mail marketing game.
Posted 06/03/2004Internet RetailerPost a comment
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