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/ Marketing
UniversityCo-op.com: Content and cams
Daily news and blogs along with live webcams tug at alumni and fans.
Posted 11/26/2012Bill SiwickiPost a comment
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How Logitech built brand awareness through YouTube
To get the word out that its QuickCam camera was a quick and easy route to uploading video on social networking sites, Logitech turned to YouTube itself. QuickCam became one of the first paying advertisers to run a branded contest on YouTube’s platform.
Posted 07/19/2007Paul DemeryPost a comment
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