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  • Shoppers` social secretary

    It can get lonely online, but Lands’ End keeps turning out new ways to humanize Web shopping. This fall, the Wisconsin cataloger launched Shop with a Friend, a feature that allows two shoppers to link browsers and view pages together, while talking by phone or Web chat. “The Internet is not a very social experience,” points out Bill Bass, vice president of e-commerce at Lands’ End. Shop with a Friend warms up the Web by simulating an aspect of...

    Posted 12/26/2000Don DavisPost a comment

    It can get lonely online, but Lands’ End keeps turning out new ways to humanize Web shopping. This fall, the Wisconsin cataloger launched Shop with a Friend, a feature that allows two shoppers to link browsers and view pages together, while talking by phone or Web chat. “The Internet is not a…

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