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  • Lands` End reinvents the buddy system

    One drawback of Web shopping is that no one’s around to answer those all-important questions: Is this really my color? Will these pants make me look fat? Landsend.com makes a second opinion possible through Shop With A Friend. Launched this fall, the new interactive tool allows shoppers in different locales to team up and view the Lands’ End Web site in tandem. A shopper signs on to the service and gets a password to share with a companion, who...

    Posted 12/26/2000Don DavisPost a comment

    One drawback of Web shopping is that no one’s around to answer those all-important questions: Is this really my color? Will these pants make me look fat? Landsend.com makes a second opinion possible through Shop With A Friend. Launched this fall, the new interactive tool allows shoppers in…

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