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  • Personalization without privacy won`t sell; build trust by keeping customers informed

    We’ve heard a lot about how personalization technology helps Web retailers: by increasing the ratio of browsers to buyers, giving stores a way to upsell and cross-sell and strengthening customer loyalty. What we haven’t heard as much about are the customer’s benefits-or risks. It’s clear that personalization technologies can offer shoppers more convenience by pointing out a popular CD or a deal on batteries for a new cell phone. Yet this is...

    Posted 12/26/2000Don DavisPost a comment

    We’ve heard a lot about how personalization technology helps Web retailers: by increasing the ratio of browsers to buyers, giving stores a way to upsell and cross-sell and strengthening customer loyalty. What we haven’t heard as much about are the customer’s benefits-or risks. It’s clear…

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