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La Sportiva builds community portal to support expanded product line

Known primarily for its rock-climbing footwear and related gear, manufacturer and retailer La Sportiva has launched the LIVE social media portal in an effort to help build awareness of its other products for running and hiking.

Posted 09/09/2008Katie DeatschPost a comment

Known primarily for its rock-climbing footwear and related gear, manufacturer and retailer La Sportiva has launched the LIVE social media portal in an effort to help build awareness of its other products for running and hiking.

/ Marketing

Mobile content buyers can phone it in to Facebook friends

M-commerce platform builder Volantis is bringing together the emerging technologies of m-commerce and social networking to enable consumers to spread the word about mobile digital content.

Posted 08/05/2008Katie DeatschPost a comment

M-commerce platform builder Volantis is bringing together the emerging technologies of m-commerce and social networking to enable consumers to spread the word about mobile digital content.

/ Technology

TV shoppers often change channels when it’s time to buy

TV shopping shows drive many consumers to investigate the products presented, although only 16% immediately pick up the phone to buy, Forrester Research says. Consumers interested in a product they saw on TV are more likely to buy online or in stores.

Posted 03/04/2008Paul DemeryPost a comment

TV shopping shows drive many consumers to investigate the products presented, although only 16% immediately pick up the phone to buy, Forrester Research says. Consumers interested in a product they saw on TV are more likely to buy online or in stores.

Related Searches:Infomercial

/ Technology

AOL launching video portal containing free and paid digital content

AOL later this week will preview a beta version of its new, free AOL Video portal. AOLvideo.com will enable consumers to find, watch and share millions of videos from across the web. It also will sell digital video content from numerous sources.

Posted 07/31/2006Paul DemeryPost a comment

AOL later this week will preview a beta version of its new, free AOL Video portal. AOLvideo.com will enable consumers to find, watch and share millions of videos from across the web. It also will sell digital video content from numerous sources.

/ Marketing

By increasing control over product data, SportStation.com boosts sales 15%

SportStation.com, a retailer of sports collectibles, has increased by 15% sales processed through Amazon.com and several other online marketplaces with a web-based system for controlling product data across multiple web sites, it says.

Posted 02/09/2005Paul DemeryPost a comment

SportStation.com, a retailer of sports collectibles, has increased by 15% sales processed through Amazon.com and several other online marketplaces with a web-based system for controlling product data across multiple web sites, it says.

How to make on online promotion national and local--at the same time

CrossMedia Services serves up online promotions that are regionalized based on a web user’s location. It’s part of a trend that has portals and search engines looking for ways to localize search.

Posted 04/09/2004Kurt PetersPost a comment

CrossMedia Services serves up online promotions that are regionalized based on a web user’s location. It’s part of a trend that has portals and search engines looking for ways to localize search.

Content portal as search engine: a coming trend

How close is the search interface to buying behavior? General engines have more reach, but content portals may have the edge on relevancy, says iProspect`s chief.

Posted 08/05/2003Kurt PetersPost a comment

How close is the search interface to buying behavior? General engines have more reach, but content portals may have the edge on relevancy, says iProspect`s chief.

/ E-Retailers

With new web portal, Staples seeks happier workers as well as customers

The office products retailer reinforces its customer service strategy by providing virtually all employees with web access to corporate information ranging from store planograms to pension plans.

Posted 05/16/2003Paul DemeryPost a comment

The office products retailer reinforces its customer service strategy by providing virtually all employees with web access to corporate information ranging from store planograms to pension plans.

/ Technology

Best Buy chooses Fort Point Partners for cross-channel commerce platform

New capabilities Fort Point has built with ATG Commerce and Portal allow Best Buy merchandisers to present consistent personalized content from web to kiosk.

Posted 09/16/2002Mary WagnerPost a comment

New capabilities Fort Point has built with ATG Commerce and Portal allow Best Buy merchandisers to present consistent personalized content from web to kiosk.

Related Searches:Estee Lauder Marketing Strategy | Estee Lauder

/ Technology

Hy-Vee installs a corporate portal for 46,000 employees and vendors

Using Plumtree Software, supermarket chain Hy-Vee has deployed a web-based employee portal for 46,000 employees in 216 stores in seven Midwest states. It is also accessible to vendors for promotion planning and other marketing activities.

Posted 08/26/2002Kurt PetersPost a comment

Using Plumtree Software, supermarket chain Hy-Vee has deployed a web-based employee portal for 46,000 employees in 216 stores in seven Midwest states. It is also accessible to vendors for promotion planning and other marketing activities.

Related Searches:Hy-vee

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