/ Technology

Google dominates in November, getting nearly 60% of all queries

Google had 4.3 billion or 57.7% of search queries in November, according to Nielsen Online. Data from comScore Inc. shows Google had 5.9 billion core searches or a 58.6% share. Nielsen shows Yahoo in second place with a 17.9% share of search volume.

Posted 12/28/2007Bill BriggsPost a comment

/ Technology

Most site search terms are short and simple, study finds

83% of the 34 million site searches studied by The Seybold Group and WebSideStory used one- or two-word search queries. Among e-commerce sites, 91% of site searches did.

Posted 08/31/2006Paul DemeryPost a comment

/ Technology

4% of unique search terms account for half of all site searches

WebSideStory and the Patricia Seybold Group find that 4% of all unique terms across 34 million site searches represent half of all searches on the studied sites. That tells marketers which searches to leverage first.

Posted 06/09/2006Kurt PetersPost a comment

How share, loyalty and category affect search marketing strategies

Compete Inc. tracks search engine market share and loyalty with a 2 million-member Internet user panel. Tracking that data by query category can change the big picture and drive search spending decisions.

Posted 05/25/2006Paul DemeryPost a comment

/ Technology

Natural language processing changes how shoppers search

With natural language search, users gradually learn that if they ask more expressive queries they will get more direct answers. One iPhrase Technologies customer saw most searches go from one word to phrases of two words or more in six months.

Posted 06/07/2004Kurt PetersPost a comment

/ Technology

Gender, education and more affect users’ view of search results relevance

Women were more likely than men to find paid search ads to be relevant to their search queries, according to an iProspect survey. But across all demographic factors analyzed, more users viewed natural search as more relevant.

Posted 05/18/2004Kurt PetersPost a comment

/ Marketing

Yahoo launches a new market research tool to measure consumer interests and campaign effectiveness

Yahoo! Inc. a global Internet communications, commerce and media company today announced the launch of the Yahoo! Buzz Index, an interactive market research system developed by Yahoo! to measure public engagement with brands, products, people and technologies on the Internet. Part of Yahoo!'s Fusion Marketing suite of services, the Yahoo! Buzz Index is calculated each weekday and leverages the speed of the Internet by capturing trends nearly...

Posted 01/19/2001Don DavisPost a comment

Improved search marries products with customers

With a new site search application that learns the most popular items in each product category and presents those first in search results, AmericanBridal.com is helping shoppers find what they`re looking for.

Posted 04/30/2007Internet RetailerPost a comment