/ Technology

Technology analysts say Adobe-Omniture will assist retail content managers

Adobe’s $1.8 billion acquisition of Omniture, the largest provider of analytics to Top 500 retailers, could raise the ability of online retailers to quickly judge the effect on consumers of online content in merchandising displays and web ads.

Posted 09/16/2009Bill BriggsPost a comment

/ Marketing

Upgrades cause downtime at Blockbuster.com

Consumers looking to rent, buy or download flicks at Blockbuster.com late last month may have been better off going to the local theatre instead. The site experienced glitches Friday, Aug. 28, through Sunday, Aug. 29, monitoring firms say.

Posted 09/11/2009Katie DeatschPost a comment

/ E-Retailers

Golfsmith tees up an e-commerce site redesign

Golfsmith.com slices away shopper obstacles to key online functions by repositioning navigation and customer ratings and reviews and enhancing social media tools as the multichannel retailer looks to exploit its e-commerce site.

Posted 08/05/2009Bill BriggsPost a comment

/ Marketing

Better technology drives better content management at Nutrisystem

The switch to a state-of-the-art e-commerce platform from an outdated internal system is helping Nutrisystem develop better web site content. The diets products retailer has reduced from 10 days to one the time needed to create new pages and campaigns.

Posted 07/02/2009Paul DemeryPost a comment

/ Marketing

Furniture maker builds direct sales with rich web content

In a challenging year for furniture sales, made-to-order manufacturer Main Cottage finds the web a strong sales channel after deploying a mix of rich media content to help customers shop for products, chief marketing officer David Petersen says.

Posted 07/01/2009Paul DemeryPost a comment

/ Marketing

Connoisseurs expect the best of everything—including web site performance

To ensure its web site is stable and performs well for customers during the holiday rush, K&L Wine Merchants has added a suite of monitoring services now to prepare for year’s end. Uptime and site performance are critical, co-owner Brian Zucker says.

Posted 06/25/2009Paul DemeryPost a comment

/ Technology

Small moves can add up quickly for smaller retailers, emitations.com says

Emitations.com saw a sales bump after deploying a “Customers also bought” function on its web site. It was a no-cost move because the web-only knock-off jewelry retailer already had the software tool, but just hadn’t turned it on, CEO Au-Co Mai says.

Posted 06/18/2009Paul DemeryPost a comment

/ E-Retailers

Under Armour goes over the top to reach young athletes online

The Internet gives Under Armour the most effective means to reach its core audience—gifted teenage athletes, vice president of e-commerce Mark Kuhns told attendees during his featured speaker address at IRCE 2009 in Boston.

Posted 06/18/2009Paul DemeryPost a comment

/ Marketing

Performance Bike ups the performance of its web site

Performance Bike refocused its site on content and education. “It’s a very visual experience now,” says CEO Jim Thompson. “It’s art and imagery.” The site also includes how-to videos that Performance Bicycle hopes will direct shoppers to buy products.

Posted 06/12/2009Katie DeatschPost a comment

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/ Marketing

IRCE speaker will show how he spiffed up PressureWashersDirect.com

Jon Hoch, CEO of Power Equipment Direct, will offer an inside look during IRCE 2009 at how he recently redesigned one of his niche web sites, PressureWashersDirect.com, to boost order activity.

Posted 06/11/2009Paul DemeryPost a comment

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