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/ Marketing
Philips manufactures a better web site experience with Scene7’s help
The consumer products maker uses Adobe Scene7 to manage a vast array of product images across its sites in 57 countries. Better image management draws consumers into the site and improves conversion, while reducing the operational overhead for Philips.
Posted 05/28/2009Katie DeatschPost a comment
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/ Marketing
There are refreshingly inexpensive ways to refresh a web site, Fry says
Don’t wait for the catalog or marketing department to take new product photos—shoot your own images and use them to spruce up a home page or key category pages, one expert says.
Posted 05/28/2009Katie DeatschPost a comment
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/ Technology
Google outage caused slowdown in online retail sites, Gomez says
A recent networking glitch that Google says caused a traffic jam in its Internet servers led to a drop in performance at many retail web sites, with some transaction speeds four times slower than usual, site performance measuring firm Gomez reports.
Posted 05/18/2009Katie DeatschPost a comment
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/ E-Retailers
GameFly overhauls its site, shooting for an ‘effortless experience’
Online video game rental service GameFly asked customers how they want to navigate and use the site. The result: optimization for faster performance and new global navigation dropdown menus.
Posted 05/06/2009Bill BriggsPost a comment
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/ Technology
eBay plans to spin off Skype after selling StumbleUpon
EBay announced today it will spin off Internet phone service Skype next year to focus on its core businesses—its online marketplace and PayPal payments service. Yesterday, eBay sold off the personalized search engine StumbleUpon.
Posted 04/14/2009Katie DeatschPost a comment
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/ Technology
20% of visitors using live chat at Abt.com make online purchases
The conversion rate for live chatters at the Abt Electronics web site increased to 20 times the normal web site visitor rate after the consumer electronics and appliances retailer implemented the BoldChat system in June 2008.
Posted 04/07/2009Katie DeatschPost a comment
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/ Marketing
Brand and multiple audiences drive site design at Scholastic.com
A new initiative at Scholastic.com positions it to grow sales among parents while keeping teachers in the loop, says Judy Newman, president of Scholastic Book Clubs.
Posted 01/22/2009Paul DemeryPost a comment
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/ Marketing
Shoeline.com’s videos pay dividends on and off its site
The conversion rate goes up 44% on product pages that have video, says Frank Malsbenden, Shoeline vice president and general manager, who will be speaking next week at the Internet Retailer Web Design ’09 Conference.
Posted 01/15/2009Paul DemeryPost a comment
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/ Technology
Acumium acquires e-commerce platform from NetConcepts
As NetConcepts exits the web site development and hosting business to concentrate on search engine marketing services, Acumium is taking over the NetConcepts GravityMarket e-commerce technology platform.
Posted 12/08/2008Katie DeatschPost a comment
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/ Technology
Building materials e-retailer saves 15% of IT budget with performance tool
With a new performance-monitoring product, BuildDirect was able to pinpoint a problem that had been causing pages to load slowly. Quickly identifying the cause of performance issues saves the company 15% of its information technology department budget.
Posted 11/26/2008Katie DeatschPost a comment
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