/ Technology

They get all the hype—and not much of the money

Spending on advertising in blogs, podcasts and RSS (really simple syndication) grew 198.4% to $20.4 million in 2005, according to research from PQ Media. Such spending will more than double this year, but still clock in at only $49.8 million.

Posted 04/13/2006Kurt PetersPost a comment

HPShopping.com consolidates product data feeds and boosts revenues by 147%

HPShopping.com consolidates product data feeds to shopping comparison engines on Performics’ platform, shrinking what had been six different feeds to one. The program boosts product data feed reach to 31 partner search engine sites.

Posted 12/20/2004Kurt PetersPost a comment

Auto Barn drives up sales on comparison shopping sites with new dashboard tool

The auto parts retailer has been getting better results from comparison shopping sites since deploying a new tool that feeds product data to the third-party sites and provides a dashboard view of click activity. AutoBarn says it`s on pace to save 17% of its comparison shopping ad budget.

Posted 01/31/2008Internet RetailerPost a comment

/ Press Release

WebCollage-Driven Power Product Pages Convert Twice As Many Shoppers Compared To Standard Content Syndication On Retail...

Strong ROI Pushes Retailers to Launch Power Product Pages For More Than 60 Brands NEW YORK, NY - December 16, 2008 - WebCollage, a leading content exchange for manufacturers and their business partners, today announced the overwhelming success of its rollout of Power Product Pages. In the first three months since deployment, Power Product Pages for more than 60 global brands have gone live on retail websites. In addition, A/B testing conducted at...

Posted 12/31/2008

/ Press Release

WEBCOLLAGE TEAMS WITH VIRTUCOM GROUP TO OFFER COMPREHENSIVE CONTENT CREATION AND SYNDICATION SOLUTIONS

Partnership Validates WebCollage Strategy Of Opening Its Content Syndication Network To Third-Party Content Providers And Puts Syndication Of Product Content To WebCollage’s Industry-Leading Network of Retail Partners Within The Grasp of All Manufacturers NEW YORK, NY and SYRACUSE, NY – August 27, 2007 – WebCollage , a leading provider of Web content integration services for manufacturers and their channel partners, announced today that it has...

Posted 08/29/2007

/ Press Release

Podcast Audience Tracking for Major Media & High-Volume Podcasts Announced by PodGarden

PodGarden’s Audience Measurement Technology Allows Enterprise-Level Producers to Verify Podcasting’s Reach Traverse City, MI (January 29, 2006)-PodGarden™, a division of Oneupweb and a corporate podcast production and promotion company, brings credibility to podcasting audience measurement today by launching an enterprise-level tracking service. The service, named PodTractor™, is capable of verifying audiences for large podcasting organizations...

Posted 01/30/2007

/ Press Release

Shopping.com Data Feed Service for Yahoo Stores Launched

December 20, 2006 -- Aten Software LLC has launched a web-based service that allows Yahoo Store owners to submit their product catalog to Shopping.com. The new service, located at http://www.atensoftware.com/, is completely automated. Store owners simply sign up for an account and complete some online forms. The service works for any of the thousands of merchants who use the Yahoo Merchant Solutions platform for their e-commerce presence....

Posted 12/26/2006

/ Press Release

Experian CheetahMail and SimpleFeed Partner to Bring RSS Technology and Services to Customers

White Paper on Best Practices for using RSS and email as complimentary channels now available New York, November 28, 2006 – Experian® CheetahMail, the trusted global service provider of email marketing, web site analytics and database management solutions, and SimpleFeed, the leading provider of Really Simple Syndication (RSS) publishing and analytics services to major corporations, today announced a strategic partnership to bring RSS technology,...

Posted 11/28/2006