/ Technology

Webtrends seeks to raise the analytics bar with a new segmentation tool

A new customer segmentation module Webtrends plans to announce next week is designed to enable marketers to better target consumers based on their shopping behavior across multiple online and offline channels.

Posted 04/01/2010Katie DeatschPost a comment

/ Technology

Motorcycle Superstore revs up sales with personalized e-mail marketing

Motorcycle apparel and equipment retailer Motorcycle Superstore gets a 21.7% boost in sales from e-mail marketing from a new strategy that uses customer behavioral data in identifying merchandise to include in e-mail messages.

Posted 09/30/2009Mark BrohanPost a comment

/ Marketing

Rail Europe drives up web sales with new content-heavy travel site

After chugging along for years with a basic web site used only to book rail tickets and passes, Rail Europe is on the fast track to online sales growth after relaunching its site as a travel portal designed with analytics to learn visitors` preferences.

Posted 07/23/2009Paul DemeryPost a comment

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/ Technology

Shift toward online shopping will spur spending increase in web analytics

As consumers shop more online rather than offline and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to nearly $1 billion by 2014, up from $431 million this year, Forrester Research says.

Posted 06/02/2009Katie DeatschPost a comment

/ Technology

Yahoo rolls out enhanced web analytics tool to Yahoo store owners

Yahoo’s new analytics tool is designed to boost site insights, optimization –and sales at Yahoo stores.

Posted 10/14/2008Katie DeatschPost a comment