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/ Technology
Retailers using widgets should make them a contained, personal experience
A new report says retail widgets—small, focused applications that work on computer desktops, smartphones and social networks—should keep shoppers in the widget, not direct them to a web site, to make a purchase. And, they should be customized.
Posted 05/29/2009Katie DeatschPost a comment
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/ Marketing
Desktop widgets engage customers where customers electronically live
E-retailers can use the little applications to shoot promotions and coupons over to the desktops of Internet users to better engage their customers, a Forrester Research analyst says.
Posted 06/12/2008Paul DemeryPost a comment
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/ Technology
Mealbox widget debuts as first offering of Fry/Meijer joint venture
Supermarket retailer Meijer and web designer and developer Fry have formed a joint venture to build a widget-based online ad network.
Posted 06/06/2008Katie DeatschPost a comment
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/ Technology
Web 2.0 e-commerce technology will become mainstream in 2008, study says
Single-purpose marketing applications, such as widgets and rich media, and other Web 2.0 technology will become increasingly popular e-commerce tools in 2008, according to Performance Communications Group.
Posted 12/20/2007Paul DemeryPost a comment
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Amazon launches a widget program with seven variations
Amazon.com is in on the hottest trend in online retail marketing: widgets. But it’s not just a widget program, it’s several, including favorites lists as well as wish lists, general product lists, and video lists.
Posted 09/17/2007Don DavisPost a comment
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/ Technology
Quantcast adds video and widget use to online measurement services
To help publishers attract more ad dollars, the free service reports on the amount of video and widgets engaged by consumers by recording the number of visitors reached, the number of times an application was played, and the application category.
Posted 07/26/2007Paul DemeryPost a comment
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/ Press Release
Social Network Industry`s First "Destination Widget" Offers Fastest Go To Market Platform for Online Social Marketing and...
Wyndstorm Corporation Launches Socialframes™ - An Innovative Social Media Platform Integrating Virtual Worlds, Viral Promotion, and Multi-Media Content Management (June 25, 2008 – Washington, D.C.) – Wyndstorm Corporation (OTC/BB:WYND) (www.wyndstorm.com), the ideas to revenue social media company, announced today the release of Socialframes. Designed to proactively extend online social marketing and online promotions, Socialframes is the social...
Posted 07/02/2008
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/ Press Release
Fluid Social Brings Rich-Media Merchandising Widgets to Social Networking Sites
First productized solution for creating interactive merchandising widgets delivers results for The North Face SAN FRANCISCO, Calif., January 22, 2008 – Facilitating a significant evolution in the retailer/consumer relationship, Fluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today introduced Fluid Social, the fastest, easiest way for companies to create interactive merchandising widgets for...
Posted 01/23/2008
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/ Press Release
SHOPLOCAL RELEASES SMARTDELIVERY LOCALIZATION ENGINE THAT DISTRIBUTES RETAILER IN-STORE PROMOTIONS ANYWHERE
Online Circulars Delivered Across Channels – Display Ads, RSS, Mobile, Web Widgets LAS VEGAS – Sept. 17, 2007 – Today at the 2007 Shop.org Annual Summit, ShopLocal™, the leader in multi-channel shopping and marketing services, announced the release of SmartDelivery, a localization engine that distributes versioned up-to-date local promotions and deals across a wide variety of mediums. From embedded content on the Internet to mobile applications,...
Posted 09/20/2007
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/ Press Release
Vendio Launches Widgipedia.com – The Ultimate Widgets Resource
Encourages Development and Distribution of Thousands of Web and Desktop Widgets Enabling Myriad Applications SAN MATEO, Calif. February 1, 2007 - Vendio™ Services, Inc. today announced the official launch of Widgipedia.com, a new website devoted to accelerating the development and distribution of Web and desktop “widgets” across a growing number of widget development platforms. Widgets have exploded over the last several years as the Web 2.0...
Posted 02/01/2007
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