/ E-Retailers

Wet Seal dives further into m-commerce with a second mobile shopping site

Teen apparel retailer Wet Seal got its feet wet with its first mobile commerce site in December. Now it’s diving further into mobile with an m-commerce site for its Arden B. brand.

Posted 04/22/2010Katie DeatschPost a comment

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/ Technology

Advent International seals a deal to acquire Charlotte Russe

The Boston private equity firm, which invests in specialty retail chains, will acquire Charlotte Russe in a deal valued at $380 million. The deal has been approved by each company’s board of directors.

Posted 08/24/2009Katie DeatschPost a comment

/ Marketing

Broad, triggered and personalized e-mails work for The Wet Seal

Women`s fashion retailer The Wet Seal places emphasis on e-mail marketing as it reaches out to customers to convince them to shop online and in stores. General messages to the base along with focused notes engage customers, said a Wet Seal exec at IRCE.

Posted 06/18/2009Paul DemeryPost a comment

/ Marketing

Wet Seal makes a splash with online videos to engage shoppers

By getting shoppers to participate in an online video contest on YouTube, The Wet Seal has helped to attract a growing base of shoppers who create personalized virtual outfits on WetSeal.com and drive up conversion rates.

Posted 10/02/2008Paul DemeryPost a comment

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/ E-Retailers

Wet Seal uses its digital community to drive multi-channel sales

An interactive kiosk pilot will enable shoppers to compare the piece of apparel or ensemble they are about to try on with 25,000 combinations reviewed by 30,000 users in Wet Seal’s digital community.

Posted 10/01/2008Bill BriggsPost a comment

Related Searches:Virtual Dressing Room

/ Marketing

New Wet Seal fashion community makes a splash

Wet Seal outfitted its site with a new fashion community less than three months ago, and 200,000 eager fashion fans have been trekking to the hub each month since the launch. That’s about 10% of the multi-channel retailer’s total monthly web traffic.

Posted 06/24/2008Katie DeatschPost a comment

/ E-Retailers

The Wet Seal searches for a new chief merchant

The Wet Seal Inc., a multi-channel retailer of women’s fashion apparel and accessories, is searching for a replacement for Dyan Jozwick, who has resigned as chief merchant of its Wet Seal young women’s division.

Posted 05/12/2008Katie DeatschPost a comment

/ E-Retailers

Edmond Thomas returns to the Wet Seal as CEO

Thomas had been president and chief operating officer from 1992 to 2000 at The Wet Seal, which sells trendy apparel to teen-aged women. He leaves apparel retailer Tilly’s, where he is president and co-CEO.

Posted 09/10/2007Paul DemeryPost a comment