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/ Marketing

As holiday e-mail marketers overreached, spam filters tightened, study says

As retailers tried to reach the maximum number of e-mail marketing recipients during the first three weeks of December, spam filters increased their blocking of e-mail until peaking at 13.8% of e-mail on Dec. 17, Pivotal Veracity reports.

Posted 01/08/2010Zak StamborPost a comment

As retailers tried to reach the maximum number of e-mail marketing recipients during the first three weeks of December, spam filters increased their blocking of e-mail until peaking at 13.8% of e-mail on Dec. 17, Pivotal Veracity reports.

/ Marketing

FreshAddress buys e-mail address-change service from rival Return Path

The deal combines the two leading services that update consumer e-mail addresses, FreshAddress says. Return Path says it will focus on improving e-mail senders’ delivery rates.

Posted 10/31/2008Paul DemeryPost a comment

The deal combines the two leading services that update consumer e-mail addresses, FreshAddress says. Return Path says it will focus on improving e-mail senders’ delivery rates.

/ Marketing

Retailers are getting better at welcome e-mails—when they send them at all

The Email Experience Council’s second annual study of 118 online retailers’ e-mail practices found that 19% take more than 24 hours to acknowledge customers when they sign up for e-mail communications—and a third of those take more than a week.

Posted 09/28/2007Don DavisPost a comment

The Email Experience Council’s second annual study of 118 online retailers’ e-mail practices found that 19% take more than 24 hours to acknowledge customers when they sign up for e-mail communications—and a third of those take more than a week.

/ Marketing

Why this might not be the time to move that e-mail server

Moving an e-mail server to a different location will give it a different IP address, and make it more likely mail will be blocked, not what retailers want to happen as they go into the holiday season, says an e-mail deliverability expert.

Posted 09/28/2007Don DavisPost a comment

Moving an e-mail server to a different location will give it a different IP address, and make it more likely mail will be blocked, not what retailers want to happen as they go into the holiday season, says an e-mail deliverability expert.

/ Marketing

Retailers are ignoring the power of transactional e-mails, says new report

Only 20% of the retailers in a survey by Silverpop promoted other products within transactional e-mails, Silverpop reports in its new study “How Top Retailers Use Transactional Email.”

Posted 01/08/2007Kurt PetersPost a comment

Only 20% of the retailers in a survey by Silverpop promoted other products within transactional e-mails, Silverpop reports in its new study “How Top Retailers Use Transactional Email.”

How Blooms Today’s e-mail marketing flowers with sales, number of addresses

Floral retailer Blooms Today has earned a return-on-investment of 1,200% and expanded its list of customer e-mail addresses using e-mail marketing software implemented in April, the retailer says.

Posted 08/31/2006Kurt PetersPost a comment

Floral retailer Blooms Today has earned a return-on-investment of 1,200% and expanded its list of customer e-mail addresses using e-mail marketing software implemented in April, the retailer says.

Related Searches:Ftd Conversion Rates | Teleflora

/ Marketing

E-mail non-delivery rate averaged 20.5% in 2005’s second half

Top Internet service providers and web-based e-mail providers blocked delivery of 20.5% of permission-based e-mails to consumers during the second half of 2005, according to a new deliverability study from Return Path.

Posted 04/04/2006Kurt PetersPost a comment

Top Internet service providers and web-based e-mail providers blocked delivery of 20.5% of permission-based e-mails to consumers during the second half of 2005, according to a new deliverability study from Return Path.

/ Marketing

AOL goes on the offensive to clear up the ‘paid e-mail’ confusion

In an effort to clear up mass confusion, AOL spells out the details of its new certified e-mail offering—including the fact that it is optional and that it is considering using more than one e-mail reputation company.

Posted 02/24/2006Kurt PetersPost a comment

In an effort to clear up mass confusion, AOL spells out the details of its new certified e-mail offering—including the fact that it is optional and that it is considering using more than one e-mail reputation company.

50% of e-mail marketers cite deliverability issues

A JupiterResearch report finds that e-mail marketers who take steps to improve delivery get results and marketers who use more tactics get better results. Sender accreditation is on the horizon.

Posted 09/22/2005Paul DemeryPost a comment

A JupiterResearch report finds that e-mail marketers who take steps to improve delivery get results and marketers who use more tactics get better results. Sender accreditation is on the horizon.

/ Marketing

E-mail program helping to drive business at CoolSavings

It may be tough to get consumers to opt into e-mail, but obtaining clear permission is a must in e-marketing best practice. That’s making e-mail lead generation CoolSavings’ fastest-growing business – it adds 4 million names to client databases a month.

Posted 04/22/2005Kurt PetersPost a comment

It may be tough to get consumers to opt into e-mail, but obtaining clear permission is a must in e-marketing best practice. That’s making e-mail lead generation CoolSavings’ fastest-growing business – it adds 4 million names to client databases a month.

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