/ Technology

Feds require bloggers to disclose gifts and payments from product suppliers

In a move to bring advertising rules into the digital age, the Federal Trade Commission has announced revised guidelines that require bloggers to disclose when they receive payment or free products from advertisers whose products they endorse.

Posted 10/07/2009Katie DeatschPost a comment

/ Technology

Marketing agency Buzz Corps becomes Ivy Worldwide

Buzz Corps is now Ivy Worldwide. The firm, which specializes in word of mouth marketing, says the new name better describes how it helps companies extend their brands to “customers far and wide.”

Posted 06/08/2009Katie DeatschPost a comment

/ E-Retailers

Online peer-to-peer marketing program a winner for Sephora.com

A recent online viral marketing program generated an online response rate three times higher than either banner ads or links in e-mails for cosmetics retailer Sephora.com.

Posted 12/20/2007Paul DemeryPost a comment

Related Searches:Sephora Usa Inc

What’s the word on the street?

PopularMedia has launched Pop Commerce 2.0, the latest version of software for viral marketing/word of mouth campaigns. The software is designed to help retailers and marketers manage and optimize viral marketing.

Posted 03/20/2007Kurt PetersPost a comment

/ Technology

Online advertising influences word of mouth, DoubleClick survey finds

Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.

Posted 12/22/2006Paul DemeryPost a comment

New company tries an old strategy for online brand-building: word of mouth

Coremetrics founder Brett Hurt has launched Bazaarvoice to develop outsourced technology and services that will allow retailers to encourage and harness world of mouth. The company expects to launch its first product in Q1.

Posted 01/16/2006Kurt PetersPost a comment