Word of mouth

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11 - 20 of 21 Results

  • / Technology

    Online advertising influences word of mouth, DoubleClick survey finds

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.

    Posted 12/22/2006Paul DemeryPost a comment

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.
  • / Press Release

    PayPerPost Requires Disclosure by Marketplace Participants

    Company Follows DisclosurePolicy.org Launch with Transparency Mandate ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring...

    Posted 12/18/2006

    Company Follows DisclosurePolicy.org Launch with Transparency Mandate ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model,…
  • / Press Release

    Bazaarvoice Appoints Ed Keller to Board of Directors

    Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the company’s board of directors. Keller, CEO of the Keller Fay Group and author of The Influentials, is one of the nation’s leading authorities on word of mouth...

    Posted 06/05/2006

    Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the…
  • Talk it up

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And consumers have always talked among themselves about brands and products. But the effects of those conversations have been limited: if a consumer had a complaint...

    Posted 04/28/2006Internet RetailerPost a comment

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And…
  • New company tries an old strategy for online brand-building: word of mouth

    Coremetrics founder Brett Hurt has launched Bazaarvoice to develop outsourced technology and services that will allow retailers to encourage and harness world of mouth. The company expects to launch its first product in Q1.

    Posted 01/16/2006Kurt PetersPost a comment

    Coremetrics founder Brett Hurt has launched Bazaarvoice to develop outsourced technology and services that will allow retailers to encourage and harness world of mouth. The company expects to launch its first product in Q1.
  • BuzzMetrics hires Gary Stein from Jupiter

    BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.

    Posted 01/09/2006Kurt PetersPost a comment

    BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.
  • Online promotions are the best approach to word-of-mouth-driven consumers

    Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.

    Posted 10/06/2005Paul DemeryPost a comment

    Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.
  • / Marketing

    How BodyBuilding.com pumps up sales by word of mouth marketing

    Rather than commit considerable resources to paid search, CEO Ryan DeLuca says BodyBuilding.com will likely generate $48 million in web sales in 2005 using word-of-mouth marketing and other less elaborate programs.

    Posted 09/28/2005Mark BrohanPost a comment

    Rather than commit considerable resources to paid search, CEO Ryan DeLuca says BodyBuilding.com will likely generate $48 million in web sales in 2005 using word-of-mouth marketing and other less elaborate programs.
  • / Press Release

    BUZZMETRICS & TRENDUM JOIN TO FORM GLOBAL LEADER IN ONLINE WORD-OF-MOUTH MEASUREMENT

    With backing from VNU, new company to build on trusted BuzzMetrics name, while leveraging Trendum’s unmatched technologies NEW YORK, Sept. 26, 2005 – BuzzMetrics, a market leader in online word-of-mouth research, and Trendum, an innovator in Internet search and linguistic analysis technologies, today announced that Trendum has acquired BuzzMetrics to create the global standard to measure and analyze consumer buzz. The company will do business as...

    Posted 09/26/2005

    With backing from VNU, new company to build on trusted BuzzMetrics name, while leveraging Trendum’s unmatched technologies NEW YORK, Sept. 26, 2005 – BuzzMetrics, a market leader in online word-of-mouth research, and Trendum, an innovator in Internet search and linguistic analysis technologies,…
  • A new trade group seeks to quantify the advertising value of buzz

    As a first step toward establishing hard metrics for word of mouth advertising, the 6-month-old Word of Mouth Advertising Association has released draft definitions of industry actions and terms. Next, it will identify effective measurement tools.

    Posted 07/12/2005Kurt PetersPost a comment

    As a first step toward establishing hard metrics for word of mouth advertising, the 6-month-old Word of Mouth Advertising Association has released draft definitions of industry actions and terms. Next, it will identify effective measurement tools.

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