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Word of mouth

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11 - 20 of 21 Results

  • / Technology

    Feds require bloggers to disclose gifts and payments from product suppliers

    In a move to bring advertising rules into the digital age, the Federal Trade Commission has announced revised guidelines that require bloggers to disclose when they receive payment or free products from advertisers whose products they endorse.

    Posted 10/07/2009Katie EvansPost a comment

    In a move to bring advertising rules into the digital age, the Federal Trade Commission has announced revised guidelines that require bloggers to disclose when they receive payment or free products from advertisers whose products they endorse.
  • What’s the word on the street?

    PopularMedia has launched Pop Commerce 2.0, the latest version of software for viral marketing/word of mouth campaigns. The software is designed to help retailers and marketers manage and optimize viral marketing.

    Posted 03/20/2007Kurt PetersPost a comment

    PopularMedia has launched Pop Commerce 2.0, the latest version of software for viral marketing/word of mouth campaigns. The software is designed to help retailers and marketers manage and optimize viral marketing.
  • Online promotions are the best approach to word-of-mouth-driven consumers

    Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.

    Posted 10/06/2005Paul DemeryPost a comment

    Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.
  • / Technology

    Online advertising influences word of mouth, DoubleClick survey finds

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.

    Posted 12/22/2006Paul DemeryPost a comment

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.
  • BuzzMetrics hires Gary Stein from Jupiter

    BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.

    Posted 01/09/2006Kurt PetersPost a comment

    BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.
  • Blog buzz is directly linked to media spending, says a new Nielsen survey

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.

    Posted 07/31/2007Internet RetailerPost a comment

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.
  • For consumer response, Sephora finds viral networking better than banner ads

    When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.

    Posted 01/31/2008Internet RetailerPost a comment

    When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.
  • Talk it up

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And consumers have always talked among themselves about brands and products. But the effects of those conversations have been limited: if a consumer had a complaint...

    Posted 04/28/2006Internet RetailerPost a comment

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And…
  • / Press Release

    PayPerPost Requires Disclosure by Marketplace Participants

    Company Follows DisclosurePolicy.org Launch with Transparency Mandate ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring...

    Posted 12/18/2006

    Company Follows DisclosurePolicy.org Launch with Transparency Mandate ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model,…
  • / Press Release

    Bazaarvoice Appoints Ed Keller to Board of Directors

    Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the company’s board of directors. Keller, CEO of the Keller Fay Group and author of The Influentials, is one of the nation’s leading authorities on word of mouth...

    Posted 06/05/2006

    Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the…

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