BuzzMetrics hires Gary Stein from Jupiter

BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.

Posted 01/09/2006Kurt PetersPost a comment

Online promotions are the best approach to word-of-mouth-driven consumers

Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.

Posted 10/06/2005Paul DemeryPost a comment

/ Marketing

How BodyBuilding.com pumps up sales by word of mouth marketing

Rather than commit considerable resources to paid search, CEO Ryan DeLuca says BodyBuilding.com will likely generate $48 million in web sales in 2005 using word-of-mouth marketing and other less elaborate programs.

Posted 09/28/2005Mark BrohanPost a comment

A new trade group seeks to quantify the advertising value of buzz

As a first step toward establishing hard metrics for word of mouth advertising, the 6-month-old Word of Mouth Advertising Association has released draft definitions of industry actions and terms. Next, it will identify effective measurement tools.

Posted 07/12/2005Kurt PetersPost a comment

/ Technology

The web: magnifying the power of word of mouth, says BuzzMetrics

A new study is a reminder that the web isn’t just for sales or product research -- it’s a public forum with a powerful effect on brand. After Kraft was sued over trans-fat in Oreo cookies, 90% of online consumer product mentions included trans-fat.

Posted 08/16/2004Mary WagnerPost a comment

For consumer response, Sephora finds viral networking better than banner ads

When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.

Posted 01/31/2008Internet RetailerPost a comment

Blog buzz is directly linked to media spending, says a new Nielsen survey

A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.

Posted 07/31/2007Internet RetailerPost a comment

Talk it up

It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And consumers have always talked among themselves about brands and products. But the effects of those conversations have been limited: if a consumer had a complaint...

Posted 04/28/2006Internet RetailerPost a comment

/ Press Release

PayPerPost Requires Disclosure by Marketplace Participants

Company Follows DisclosurePolicy.org Launch with Transparency Mandate ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring...

Posted 12/18/2006

/ Press Release

Bazaarvoice Appoints Ed Keller to Board of Directors

Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the company’s board of directors. Keller, CEO of the Keller Fay Group and author of The Influentials, is one of the nation’s leading authorities on word of mouth...

Posted 06/05/2006