/ Technology

Marketing agency Buzz Corps becomes Ivy Worldwide

Buzz Corps is now Ivy Worldwide. The firm, which specializes in word of mouth marketing, says the new name better describes how it helps companies extend their brands to “customers far and wide.”

Posted 06/08/2009Katie DeatschPost a comment

/ E-Retailers

Online peer-to-peer marketing program a winner for Sephora.com

A recent online viral marketing program generated an online response rate three times higher than either banner ads or links in e-mails for cosmetics retailer Sephora.com.

Posted 12/20/2007Paul DemeryPost a comment

Related Searches:Sephora Usa Inc

What’s the word on the street?

PopularMedia has launched Pop Commerce 2.0, the latest version of software for viral marketing/word of mouth campaigns. The software is designed to help retailers and marketers manage and optimize viral marketing.

Posted 03/20/2007Kurt PetersPost a comment

/ Technology

Online advertising influences word of mouth, DoubleClick survey finds

Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.

Posted 12/22/2006Paul DemeryPost a comment

New company tries an old strategy for online brand-building: word of mouth

Coremetrics founder Brett Hurt has launched Bazaarvoice to develop outsourced technology and services that will allow retailers to encourage and harness world of mouth. The company expects to launch its first product in Q1.

Posted 01/16/2006Kurt PetersPost a comment

BuzzMetrics hires Gary Stein from Jupiter

BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.

Posted 01/09/2006Kurt PetersPost a comment

Online promotions are the best approach to word-of-mouth-driven consumers

Retailers adopting word-of-mouth marketing should focus on online promotions and advertising because word-of-mouth-driven consumers spend more time online than other consumers, according to Forrester Research.

Posted 10/06/2005Paul DemeryPost a comment

/ Marketing

How BodyBuilding.com pumps up sales by word of mouth marketing

Rather than commit considerable resources to paid search, CEO Ryan DeLuca says BodyBuilding.com will likely generate $48 million in web sales in 2005 using word-of-mouth marketing and other less elaborate programs.

Posted 09/28/2005Mark BrohanPost a comment