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Word of mouth, Magazine Article

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  • For consumer response, Sephora finds viral networking better than banner ads

    When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.

    Posted 01/31/2008Internet RetailerPost a comment

    When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.
  • Blog buzz is directly linked to media spending, says a new Nielsen survey

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.

    Posted 07/31/2007Internet RetailerPost a comment

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.
  • Talk it up

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And consumers have always talked among themselves about brands and products. But the effects of those conversations have been limited: if a consumer had a complaint...

    Posted 04/28/2006Internet RetailerPost a comment

    It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And…

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