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  • / E-Retailers

    SkyMall soars into e-commerce

    Given the $30 million it can cost to build and market a comprehensive e-commerce site, most chief executive officers naturally want to see a return on the company's initial investment before committing more dollars for major upgrades. But Robert W. Worsley, CEO of Phoenix-based SkyMall Inc., has seen enough to know that e-commerce is a big part of his direct marketing and catalog company's future. And that's why Worsley is giving the go-ahead to...

    Posted 01/19/2001Don DavisPost a comment

    Given the $30 million it can cost to build and market a comprehensive e-commerce site, most chief executive officers naturally want to see a return on the company's initial investment before committing more dollars for major upgrades. But Robert W. Worsley, CEO of Phoenix-based SkyMall Inc., has…
  • Captain Convenience

    Robert Worsley has encouraging words for retailers who fear they lack the techno savvy to lead their companies into the Internet age. “The next 25 years will not belong to those who invent technology,” says the CEO of SkyMall Inc. “It will belong to those who become pioneers of convenience, knowing how to build one-to-one relationships with customers.” Worsley, whose company publishes the gift catalog that’s tucked into seat backs aboard many...

    Posted 12/26/2000Don DavisPost a comment

    Robert Worsley has encouraging words for retailers who fear they lack the techno savvy to lead their companies into the Internet age. “The next 25 years will not belong to those who invent technology,” says the CEO of SkyMall Inc. “It will belong to those who become pioneers of convenience,…

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