/ Technology

SearchFuel launches as a blog for search marketing pros

GroupM Search, and its search marketing agency division Outrider LLC, have launched a new blog called SearchFuel where e-retailers and advertisers can learn more about search marketing.

Posted 10/16/2008Paul DemeryPost a comment

/ Technology

73% of Third Agers in the U.S. shop online, study says

Among Third Agers, or U.S. adults in their early-40s through mid-60s, 73% shop online and 86% research products online before purchasing, according to a new study by ThirdAge Inc. and JWT Boom.

Posted 04/10/2007Paul DemeryPost a comment

Ogilvy Group acquires search marketing firm Global Strategies International

Neo@Ogilvy, the digital and direct media unit of The Ogilvy Group marketing and communications company, has acquired search marketing firm Global Strategies International.

Posted 03/05/2007Kurt PetersPost a comment

Online ad agency Performance Bridge names ad veteran to advisory board

Jean Pool, former COO of Universal McCann, brings experience with J.Walter Thompson and Mindshare to her new appointment. In her new role she will help guide strategic direction.

Posted 07/10/2006Kurt PetersPost a comment

/ Press Release

Compete and 24/7 Real Media Partner to Bring Greater Accountability to Online Advertising

Joint solution combines segmentation and targeting to improve media planning BOSTON, Feb. 9 -- Compete, a Kantar Media company, and 24/7 Real Media, Inc., a leader in global digital marketing, today announced a partnership that provides advertisers and agencies with new levels of assurance that the sites in their media plans deliver their target audiences. Combining comprehensive audience analyses derived from Compete`s online consumer panel with...

Posted 02/10/2010

/ Press Release

Compete and Cannondale to Offer New Insights Into Shopping Behavior From First Click to In-Store Purchase

Partnership Pairs Clickstream and Point-of-Purchase Data for In-Depth Look at Consumers’ Purchasing Behaviors Boston and Wilton, CT – (November 9, 2009) -- Compete, a Kantar Media company, and Cannondale Associates, a marketing and sales management consulting firm, today announced a partnership that gives marketers new insight into consumers’ shopping behavior as they move from researching goods online to in-store purchase. For the first time,...

Posted 11/11/2009

/ Press Release

NetElixir, Inc., Adds Sumy A. Lee to Management Team

January 12, 2009 -- As a further step towards its goal of becoming a global industry leader, NetElixir, Inc., an online advertising management firm headquartered in Princeton, NJ, has hired Sumy A. Lee as Director, Business Development. Ms. Lee is responsible for NetElixir`s business development and marketing areas and reports directly to Udayan Bose, CEO. Ms. Lee is a business executive with extensive U.S. and international experience in...

Posted 01/12/2009

/ Press Release

MyWebGrocer Lands Top Talent to Open Atlanta Office

Colchester, VT-April 29 2008 – MyWebGrocer has announced the hiring of Ed Page to start up the company’s new Southern Ad Sales office in Atlanta, GA. Page will be responsible for all Southern-based consumer packaged goods accounts and national OTC pharmaceutical accounts. As MyWebGrocer continues to expand its lead as the largest and most effective grocery advertising network, Ed joins the team at a key time. "Ed is an industry sales leader, and...

Posted 05/05/2008