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W.W. Grainger, This Week

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  • W.W. Grainger kicks up performance of non-branded search ads

    / B2B

    W.W. Grainger kicks up performance of non-branded search ads

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel says.

    Posted 04/15/2014Paul DemeryPost a comment

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel…
  • For W.W. Grainger, the web’s share of sales keeps rising

    / B2B

    For W.W. Grainger, the web’s share of sales keeps rising

    For the first quarter, the distributor of maintenance, repair and operations supplies racked up $834.97 million in e-commerce sales, or 35% of total sales. That’s up from 33% as of the end of 2013, the company says.

    Posted 04/18/2014Paul DemeryPost a comment

    For the first quarter, the distributor of maintenance, repair and operations supplies racked up $834.97 million in e-commerce sales, or 35% of total sales. That’s up from 33% as of the end of 2013, the company says.

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