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/ Marketing
Flash-sale site HauteLook gets the word out fast with a new e-mail system
HauteLook, which offers brief sales with deep discounts from about 850 retailers, wanted to get its daily e-mails to its 2 million customers within five minutes. It says it chose e-mail provider StrongMail because it was able to do the job.
Posted 04/14/2010Katie DeatschPost a comment
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/ Marketing
StrongMail acquires an e-mail marketing consulting firm
StrongMail Systems Inc., a provider of e-mail services, has acquired The Email Advisor, an e-mail marketing consulting company that specializes in e-mail strategy and optimization. Terms of the deal were not disclosed.
Posted 12/24/2009Zak StamborPost a comment
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/ Technology
Yahoo is close to selling its Yahoo Store platform, sources say
The Yahoo Store e-commerce platform, which supports 28 of the Internet Retailer Top 500 online retailers, appears to be close to a sale by Yahoo Inc., according to sources familiar with the Yahoo Store operation.
Posted 10/08/2009Paul DemeryPost a comment
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/ Marketing
Continental Airlines gets a lift from an upgraded e-mail program
With a revised e-mail marketing program more directly tied into customers’ travel plans, Continental Airlines has raised click-through rates by 300% compared to its other e-mail programs, the company says.
Posted 10/01/2009Paul DemeryPost a comment
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/ Technology
Even Microsoft and Yahoo users google a lot, comScore says
Nearly three out of four search engine users employ either Yahoo or Microsoft in a given month, good news for the two companies that are joining forces in search, comScore says. The bad news: even those searchers use Google most of the time.
Posted 08/14/2009Katie DeatschPost a comment
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/ Marketing
Yahoo searches for change with outsider and tech expert as new CEO
Yahoo, in what some experts see as a move to shore up its online ad technology, has named former Autodesk CEO Carol Bartz as its top executive. She has succeeded Yahoo co-founder Jerry Yang, who remains with the company as a strategic evangelist.
Posted 01/19/2009Paul DemeryPost a comment
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/ Technology
Subject length a key to e-mail success—but not the only one, study says
A new study finds the relationship between subject line length and response is weaker than many may think.
Posted 01/08/2009Katie DeatschPost a comment
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/ Marketing
Mobile e-mail users offer marketers attractive target, report says
Consumers who check e-mail via mobile phone are career-motivated, image-conscious and more open to e-mail marketing than conventional e-mail users, a new Forrester Research report says.
Posted 09/04/2008Paul DemeryPost a comment
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/ Technology
New Yahoo service lets retailers deliver targeted online display ads
The service uses online versions of newspaper circulars hosted by ShopLocal to deliver targeted ads to consumers based on their online behavior. Click-through rates are more than twice as high as those for generic ads, Yahoo says.
Posted 06/12/2008Paul DemeryPost a comment
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/ Technology
Yahoo cites huge potential online ad market in declining Microsoft’s bid
Contending that Microsoft’s $44.6 billion offer for it grossly undervalues its potential at a time when online advertising is growing rapidly, Yahoo has so far resisted Microsoft’s overture.
Posted 02/19/2008Don DavisPost a comment
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