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Yahoo! Search Marketing

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1 - 10 of 46 Results

  • / Press Release

    Clickable Empowers Search Marketers To Instantly Clone And Automate Campaigns Across Search Ad Networks

    New Version Of Clickable`s Award-Winning Search Advertising Solution Introduces Sophisticated Reporting And Custom Metrics Clickable Named Finalist In The Coveted 2009 American Business Awards; And 2009 Silicon Alley Awards NEW YORK, June 1, 2009 Complex processes and tedious analysis make search-engine advertising difficult. To help advertisers succeed, Clickable today unveiled the latest version of its flagship product, which makes advertising...

    Posted 06/01/2009

    New Version Of Clickable`s Award-Winning Search Advertising Solution Introduces Sophisticated Reporting And Custom Metrics Clickable Named Finalist In The Coveted 2009 American Business Awards; And 2009 Silicon Alley Awards NEW YORK, June 1, 2009 Complex processes and tedious analysis make search…
  • / Technology

    Yahoo cites huge potential online ad market in declining Microsoft’s bid

    Contending that Microsoft’s $44.6 billion offer for it grossly undervalues its potential at a time when online advertising is growing rapidly, Yahoo has so far resisted Microsoft’s overture.

    Posted 02/19/2008Don DavisPost a comment

    Contending that Microsoft’s $44.6 billion offer for it grossly undervalues its potential at a time when online advertising is growing rapidly, Yahoo has so far resisted Microsoft’s overture.
  • / Technology

    Yahoo broadens its spectrum of ad holdings with acquisition of BlueLithium

    Yahoo will pay about $300 million for the 3-year-old company that serves ads to about 1,000 web sites. BlueLithium specializes in targeting consumers based on their behaviors and helping retailers bring back visitors that have gone elsewhere on the web.

    Posted 09/05/2007Don DavisPost a comment

    Yahoo will pay about $300 million for the 3-year-old company that serves ads to about 1,000 web sites. BlueLithium specializes in targeting consumers based on their behaviors and helping retailers bring back visitors that have gone elsewhere on the web.
  • / Technology

    Little to cheer about in Yahoo’s latest financial report

    The new top leadership of the No. 2 search engine promises “a great sense of urgency” as they try to improve results. Revenue was up 8% in the second quarter, but net income was down and management lowered revenue forecasts for the year.

    Posted 07/18/2007Don DavisPost a comment

    The new top leadership of the No. 2 search engine promises “a great sense of urgency” as they try to improve results. Revenue was up 8% in the second quarter, but net income was down and management lowered revenue forecasts for the year.
  • Yahoo alters search marketing scene by becoming more relevant

    Marketers wondering where their Yahoo paid search ads went may have to take a harder look at how they handle search engine marketing, because Yahoo Inc. has joined search engine rivals Google Inc. and Microsoft Corp.’s MSN in basing rankings of paid search on a marketer’s overall relevance to keywords

    Posted 02/28/2007Internet RetailerPost a comment

    Marketers wondering where their Yahoo paid search ads went may have to take a harder look at how they handle search engine marketing, because Yahoo Inc. has joined search engine rivals Google Inc. and Microsoft Corp.’s MSN in basing rankings of paid search on a marketer’s overall relevance to…
  • / Press Release

    AdGooroo Releases New Tools For Search Engine Marketers

    Latest version of AdGooroo marketing intelligence service provides unprecedented strategic insight and access to timely and actionable data. SAN JOSE, Calif., Aug. 7, 2006 --- AdGooroo, a leading search engine marketing intelligence provider, today announced the release of AdGooroo 5.0, the next generation of its powerful Web-based application for search marketers. "The latest version of AdGooroo is an important step forward in terms of usability...

    Posted 08/09/2006

    Latest version of AdGooroo marketing intelligence service provides unprecedented strategic insight and access to timely and actionable data. SAN JOSE, Calif., Aug. 7, 2006 --- AdGooroo, a leading search engine marketing intelligence provider, today announced the release of AdGooroo 5.0, the next…
  • / Press Release

    Inceptor and Sane Solutions To Integrate Pay-Per-Click Bid Management With Web Analytics

    Search engine marketing company teams up with web analytics firm to co-market BidCenter PPC bid management system with NetTracker Web analytics software MAYNARD, Mass., November 7, 2005 – Inceptor, a leading search engine marketing company, and Sane Solutions, a leading Web analytics firm, today announced that they have teamed up to co-market Inceptor’s BidCenter™ pay-per-click bid management system with Sane’s NetTracker line of Web analytics...

    Posted 11/15/2005

    Search engine marketing company teams up with web analytics firm to co-market BidCenter PPC bid management system with NetTracker Web analytics software MAYNARD, Mass., November 7, 2005 – Inceptor, a leading search engine marketing company, and Sane Solutions, a leading Web analytics firm, today…
  • Making Paid Search Pay Off

    In the race between Google and Yahoo, it`s strategy that wins for marketers

    Posted 09/01/2005Internet RetailerPost a comment

    In the race between Google and Yahoo, it`s strategy that wins for marketers
  • / Press Release

    Search Engine Marketing Firm Inceptor Launches Self-Service Pay-Per-Click Bid Management Tool

    BidCenter™ lets any client or search engine marketing company control keyword bidding process using portfolio-based PPC bid management technology Boston, MA – August 8, 2005 – Search engine marketing firm Inceptor today unveiled the first portfolio-based self-service pay-per-click bid management tool that automates the complex keyword bidding process. With BidCenter, any client or search engine marketing company can benefit from the full...

    Posted 08/15/2005

    BidCenter™ lets any client or search engine marketing company control keyword bidding process using portfolio-based PPC bid management technology Boston, MA – August 8, 2005 – Search engine marketing firm Inceptor today unveiled the first portfolio-based self-service pay-per-click bid…
  • Gaining Ground

    With studied improvements, Yahoo and MSN narrow the gap on Google. What’s next?

    Posted 02/01/2005Internet RetailerPost a comment

    With studied improvements, Yahoo and MSN narrow the gap on Google. What’s next?

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