/ Technology

Little to cheer about in Yahoo’s latest financial report

The new top leadership of the No. 2 search engine promises “a great sense of urgency” as they try to improve results. Revenue was up 8% in the second quarter, but net income was down and management lowered revenue forecasts for the year.

Posted 07/18/2007Don DavisPost a comment

Overture, iProspect highlight tools to improve paid search management

Overture launches Search Optimizer service, while iProspect files for a patent on its Search Engine Bidding Agent. Both seek to cut the time needed to manage paid search campaigns while making them more effective.

Posted 07/27/2004Kurt PetersPost a comment

Use of seasonality sharpening search engine marketing, says Overture

Merchants may maintain paid listings on terms like “shoes” or “backpack” year-round. But come mid- to late summer, the smart ones know that adding “back to school” will significantly increase search traffic and sales.

Posted 06/15/2004Kurt PetersPost a comment

The difference between top spots on paid search listings

Overture’s conversion tracking tool lets HockeyGiant.com test the impact of buying secondary positions versus the top spot on selected keywords. That – and more data from the tool – helps boost conversions by 20% to 25% while keeping program costs level.

Posted 06/03/2004Kurt PetersPost a comment

How the web makes the phone ring

Eight years ago, restaurant kitchen appliance supplier Ajax Philadelphia was considering closing its doors. Today, as CuttingEdgeKitchens.com, it has monthly sales approaching $1 million, a turnaround due largely to search engine marketing.

Posted 05/27/2004Mary WagnerPost a comment

Google, Overture offer tips on getting better Internet search performance

When an Internet search program is not producing the intended results, there are several steps a marketer can take to improve results, executives from search engines Google and Overture said at this week’s Annual Catalog Conference.

Posted 05/06/2004Kurt PetersPost a comment

Jenson USA finds keyword buys beat other online PPC programs

Jenson started with 20 keywords from Overture Services; less than 2 years later, it’s got 80. The bike parts and accessories supplier says traffic is up and its return on advertising spending is 200%.

Posted 03/18/2004Mary WagnerPost a comment

Related Searches:Jenson Usa

Overture Services says new online content ad program key to its growth

Joining a new market started by rival Google, Overture Services Inc. expects its new Content Match ad program to play a significant role in its effort to diversify. It figures content ads will account for a $2 billion market within five years.

Posted 09/11/2003Kurt PetersPost a comment