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  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…
  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

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