/ E-Retailers

Two executives hop up the corporate ladder at Playboy

Playboy has promoted Alex L. Vaickus to the new position of president of Playboy Enterprises. Scott G. Stephen, executive vice president of the Playboy Digital group, has been given added responsibilities for print properties.

Posted 10/09/2009Katie DeatschPost a comment

/ E-Retailers

FirstStreet stays on a path to improve its top-line numbers

Although e-commerce sales declined in 2008, FirstStreet is finding new ways to reach customers through digital marketing and web site features.

Posted 01/14/2009Bill BriggsPost a comment

/ Marketing

E-mail open rates pop at Dale and Thomas Popcorn

An integrated analytics and e-mail management system is helping the online popcorn retailer drill down into details of what works in e-mail marketing, producing sharp increases in open and click-through rates.

Posted 10/17/2008Katie DeatschPost a comment

/ Technology

Orchard Brands plants the seeds of universal web technology

Having acquired multiple sites in just two years, Orchard Brands will put all of its e-commerce sites on a technology platform from Fry. The project will reduce annual technology operating costs by about 30%, says a company executive.

Posted 04/02/2008Bill BriggsPost a comment

Related Searches:Norm Thompson

/ Marketing

Yesmail agrees to pay CAN-SPAM penalty

E-mail service provider Yesmail has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act. Yesmail says the fine was the result of technical problems which it solved right away.

Posted 11/10/2006Kurt PetersPost a comment

/ Technology

InfoUSA acquires another e-mail marketing company

InfoUSA is acquiring Digital Connexxions, an e-mail marketing company headquartered in Oakville, Ontario. InfoUSA will integrate Digital Connexxions’ operations with those of its existing e-mail subsidiary, Yesmail.

Posted 10/05/2006Paul DemeryPost a comment

/ Marketing

Jones Apparel moves its e-mail marketing database to the next level

A new e-mail marketing program, which is based on technology and database services provided by Yesmail Inc., a subsidiary of infoUSA Inc., is enabling Jones to more quickly and efficiently personalize and analyze its campaigns.

Posted 07/20/2005Kurt PetersPost a comment

Macys.com increases e-mail holiday program revenue 50%

Using an e-mail marketing application that combines web site analytics and personalization techniques, Macys.com increased revenue from e-mail marketing during the 2004 holiday shopping season by 50% over 2003, the retailer says.

Posted 04/21/2005Paul DemeryPost a comment