/ Marketing

Canadian orders account for about 10% of sales for HobbyTron.com

The toy e-retailer says the sales haven’t cost it a dime.

Posted 03/22/2012Allison Enright1 comments

Related Searches:Coastal Contacts | Bongo International | Australia

/ Marketing

A digital campaign helps Jarritos expand its offline reach

The Mexican soda brand engages in a U.S online marketing push.

Posted 02/07/2012Allison EnrightPost a comment

Related Searches:Rackspace | Hispanic

/ Marketing

Google adopts a new privacy policy as it prepares to connect more consumer data

Overall, the changes could allow retailers to better target ads to shoppers.

Posted 01/25/2012Thad RueterPost a comment

/ Technology

Google paid clicks jump 34%

Google also says that its Google+ social network has attracted 90 million users.

Posted 01/19/2012Stefany MoorePost a comment

/ Marketing

JewelMint.com gets ‘The Look’

The trendy jewelry e-retailer launches an online film series and national TV ad campaign.

Posted 01/13/2012Allison EnrightPost a comment

/ Technology

Groupon’s new acquisition focuses on social media

The daily deal provider buys Campfire Labs, which has built a social sharing tool.

Posted 12/29/2011Thad RueterPost a comment

/ Marketing

BlendTec shows how to measure the effects of a social marketing strategy

The blender manufacturer uses coupon codes and analytics to track shoppers.

Posted 12/21/2011Zak Stambor1 comments

Related Searches:Redemption Rate | Blendtec

/ Marketing

Video marketing increases conversions for Advance Auto Parts

The e-retailer says video viewers spend more time on its site than non-viewers.

Posted 12/21/2011Allison Enright1 comments

Related Searches:Video Conversion | Video Marketing | Product Video

/ E-Retailers

Inside view

ScotteVest Inc. is designed to show the products off its pocket-filled clothing to full advantage.

Posted 11/29/2011Stefany MoorePost a comment

Related Searches:Scottevest

/ E-Retailers

Pegasus Lighting boosts conversion by 27% with on-site video

The retailer also doubles sales of products it links to YouTube videos.

Posted 11/21/2011Stefany MoorePost a comment