/ E-Retailers

Inside view

ScotteVest Inc. is designed to show the products off its pocket-filled clothing to full advantage.

Posted 11/29/2011Stefany MoorePost a comment

Related Searches:Scottevest

/ E-Retailers

Pegasus Lighting boosts conversion by 27% with on-site video

The retailer also doubles sales of products it links to YouTube videos.

Posted 11/21/2011Stefany MoorePost a comment

/ Marketing

An e-retailer plans an online holiday telethon

Pet products e-retailer Drs. Foster & Smith will stream live broadcasts around Thanksgiving.

Posted 11/08/2011Allison EnrightPost a comment

Related Searches:Foster And Smith

/ Marketing

Halloween isn’t just for zombies at Sears.com

An interactive Halloween promotion targets humans as well through Oct. 31.

Posted 10/19/2011Bill BriggsPost a comment

/ E-Retailers

YouTube’s e-commerce push

YouTube will enable musicians to sell tickets, songs and other products on the Merch Store.

Posted 10/17/2011Zak StamborPost a comment

/ Marketing

Estée Lauder channels its YouTube content

The new channel features 35 videos and interactive skincare tools.

Posted 09/23/2011Mark BrohanPost a comment

Related Searches:Estee Lauder

/ Marketing

Burberry walks its Twitter followers down the runway

The British upscale apparel retailer previews its runway looks on the microblogging site.

Posted 09/20/2011Zak StamborPost a comment

/ Technology

eBay goes after mobile shoppers with a new ad campaign

The online marketplace will use TV commercials and QR codes.

Posted 09/15/2011Stefany MoorePost a comment

/ Marketing

Build.com introduces ‘Jacuzzi University’ video series

Developed in-house, buying guides try to answer all of a shopper’s potential questions.

Posted 09/02/2011Internet RetailerPost a comment

/ E-Retailers

Making friends online

Second 500 retailers are building relationships through social media.

Posted 08/04/2011Bill BriggsPost a comment