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1 - 9 of 9 Results
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Fast forward
No longer a supporting actor, video stars on some retailers' e-commerce sites.
Posted 02/04/2013Allison EnrightPost a comment
Related Searches:Joyus
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Social Science
E-retailers start to solve the puzzle of how to measure the success of social marketing.
Posted 02/01/2012Zak StamborPost a comment
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In search of the next hot item, Wal-Mart whips up a competition via YouTube
Wal-Mart's own think tank, @WalMartLabs, is inviting consumers to compete with new product ideas submitted on YouTube videos. Winners will get a change to sell their products on Walmart.com.
Posted 02/01/2012Zak StamborPost a comment
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A crescendo of competition
Internet giants battle over digital music, in a broader war for consumer loyalty.
Posted 11/01/2011Zak StamborPost a comment
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Social Shopping and Networks
Sharing becomes a big part of shopping on the Internet
Posted 07/01/2010Internet RetailerPost a comment
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Helping hands
Online retailers don’t have to reinvent the reel to build successful online video programs.
Posted 03/01/2010Internet RetailerPost a comment
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We-commerce
Social networks offer retailers easy, inexpensive access to millions of consumers. But does ROI exist in this new style of marketing?
Posted 05/02/2008Internet RetailerPost a comment
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Roll ’Em
Online video offers new ways to present product information— but it’s not as easy as YouTube makes it look.
Posted 09/28/2007Internet RetailerPost a comment
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Putting Consumers to Work
Thanks to online video, a brand’s newest advertisers may be its customers.
Posted 08/01/2007Internet RetailerPost a comment
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