/ Marketing

Salesforce.com will acquire ExactTarget for $2.5 billion

The deal will add more tools to the vendor’s marketing services.

Posted 06/04/2013Zak StamborPost a comment

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/ Technology

Two retailers share their mobile missions

IRCE speakers describe how they use mobile technology in stores and for online sales.

Posted 06/04/2013Amy DustoPost a comment

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/ E-Retailers

How e-retailers can use order confirmation pages to drive sales

Immediate incentives and referral opportunities are a few elements that can help, a study finds.

Posted 06/04/2013Kevin WoodwardPost a comment

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/ Technology

Passbook integration takes flight with an updated app from Alaska Airlines

Boarding passes will appear on iPhone home screens as travelers arrive at airports.

Posted 06/04/2013Kevin WoodwardPost a comment

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/ Technology

E-commerce technology provider eCommera buys OrderDynamics

OrderDynamics sells order management technology and services.

Posted 06/03/2013Amy DustoPost a comment

Related Searches:Orderdynamics | Ecommera

/ Technology

BloomReach absorbs ShopLogic

The marketing firm also hires two execs from the online promotions company.

Posted 06/03/2013Allison EnrightPost a comment

/ Technology

comScore offers a unified view of how consumers shop via the web and mobile devices

Digital Analytix Multi-Platform is designed to boost brand loyalty and revenue.

Posted 06/03/2013Bill SiwickiPost a comment

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/ VENDOR_ROOT

Fast survey results make the case for same-day delivery

U.S. Auto Parts used a survey tool from Usability Sciences to gauge consumer interest.

Posted 06/03/2013Paul DemeryPost a comment