Which online marketing tactics are best for a new e-retailer?

We have a common dilemma: limited advertising budget and wealth of places to spend it on. As we start our new e-commerce venture, we are interested in knowing which of the available methods -- PPC, comparison shopping engines, forum ads, etc. – will deliver the best bang for our limited buck and will jump-start our site traffic. Read More

Answered 12/15/2010Michelle SternPost a comment

Are trust seals worth the expense?

Daily I get offers from different trust company's promising to boost sales and conversions if we use their services. These include McAfee Secure, VeriSign, Truste, BuySafe .I am an e-tailer with a limited budget now.. I would love to boost conversion but not if its going to bankrupt us Read More

Answered 10/20/2010Bernardine WuPost a comment

How can I protect myself from fraud when selling internationally?

I have an e-commerce site and want to open it up to international shipping and shipping to addresses that aren't "bill to." How do I protect myself from fraud? How do the big e-retailers do it?ThanksDoug Read More

Answered 10/14/2010Jay DeWittPost a comment

Should a retailer start with a mobile site or mobile apps?

When it comes to creating a mobile strategy, is it better to create a browser-based mobile application, or produce an application specifically for a mobile device (such as the iPhone)? Read More

Answered 07/20/2010Kelly O’Neill1 comments

Can you suggest a total shopping cart solution and payment gateway for a startup web site?

Can you suggest a very good shopping cart total solution package and a good Merchant Account and Gateway? This is for our startup web site that will offer dietary supplement products. We need a shopping cart solution that is easy to use, secure and can easily tie into and integrate with our off-site fulfillment center. The fulfillment center is doing all the shipping and tracking for us and should be able to pull the customer orders from our shopping cart to fill and ship.Thanks. Read More

Answered 07/12/2010Bernardine WuPost a comment

What's the best e-commerce platform for a small bricks-and-mortar retailer?

What e-commerce platforms do you recommend for small retail businesses? I have a specialty foods store and anticipate marketing under 500 products online. I would like something user-friendly that I can update myself , which could integrate with my POS system if possible. Some of the providers that I contacted (Demandware) indicated that I would be too small. I am looking at GoDaddy's Quick Shopping Cart but I was curious as to whether or not you had any suggestions. Read More

Answered 07/06/2010Bernardine WuPost a comment

How long should coding take?

I am not savvy, but learning quickly, about setting up my first e-commerce site. I have had someone design my front page along with five other pages. How long should it take for the HTML person to get me up and running on the web once they receive my pages and the content? Read More

Answered 07/06/2010Ethan GiffinPost a comment

Regarding Paid Search

Do you have any suggestions on how to improve results from non-branded terms in paid search? Read More

Answered 06/07/2010Michelle SternPost a comment

Does embedding YouTube videos on a web site help with that site's SEO?

Does embedding YouTube videos on a web site help with that site's SEO? Read More

Answered 06/01/2010Stephan SpencerPost a comment

What can we do to increase our conversion rates?

What can we do to increase our conversion rates? Read More

Answered 05/14/2010Eric PetersonPost a comment

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