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IRWD 2012: Paul Miller, W.W. Grainger

IRWD 2012 Keynote Speaker Paul Miller, vice president, U.S. e-commerce, W.W. Grainger: E-retailers must pay close attention to search. “If they can’t find it, they can’t buy it,” he said.

Posted 03/13/2012

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IRWD 2012: Daryl Logullo, Hale Groves

Daryl Logullo, e-commerce manager, Hale Groves, outlined the four steps to a successful shopping experience: Where am I? Where have I come from? Where do I go next? What should I do?

Posted 03/13/2012

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IRWD 2012: Nathan Decker, Evo.com

Nathan Decker, head of e-commerce, Evo.com: E-commerce can seem very complex, but it can be boiled down to a few steps, all of which are backed up by e-commerce technology or Internet-based processes.

Posted 03/13/2012

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IRWD 2012: Michael Blum, Herman Miller

Michael Blum, e-commerce channel manager, retail, Herman Miller: Intuitive selection and single page experience are important when creating an online shopping experience where consumers can customize their products.

Posted 03/13/2012

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MCF 2011 Chris Hershberger, Michaels Stores

Chris Hershberger, manager, marketing technology, Michaels Stores Inc., explained how Michaels created a mobile couponing program in conjunction with the development of a mobile site. The company was surprised by the amount of traffic by its older, female customers coming to the site via mobile handsets. Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides Click here to view a demonstration of the online portal, which contains full presentations and slides

Posted 02/07/2012

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MCF 2011 Susan Blue, FordDirect

Susan Blue, director of product strategy, FordDirect: “We want to get consumers information they need and consumers want to get information through texting,” Susan Blue said. The goal: Drive shoppers to Ford dealerships with an informational text. When shoppers texted their ZIP code to a short code, they received the local offer and an invitation to meet with a local dealer. Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides Click here to view a demonstration of the online portal, which contains full presentations and slides

Posted 02/07/2012

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MCF 2011 Ed Deutscher, HSN

MCF Keynote Speaker Ed Deutscher, director of technology,  HSN, described HSN’s iPad app that customers can use while they’re watching items on TV to obtain additional information such as customer reviews and alternate images. Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides Click here to view a demonstration of the online portal, which contains full presentations and slides

Posted 02/07/2012

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MCF 2011 Christopher Brya, Choice Hotels

Christopher Brya, Director Mobile and Emerging Channels, Choice Hotels, laid out steps and strategies for mobile advocates to sell mobile commerce and marketing initiatives to senior management. For managers to know: Be a subject matter expert, lay out why it’s important to the organization, explain how it will affect market share branding, and explain the cost both of proceeding and not proceeding. Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides Click here to view a demonstration of the online portal, which contains full presentations and slides

Posted 02/07/2012