/ Marketing

How 360-degree spins and robots help Golfsmith.com save time and make money

Snap36’s tagline, “We get around,” is exactly what the new vendor is trying to do with its service that helps retailers quickly take photos to add 360-degree spin technology to a web site. The company launched just last year and has about 10 customers. One of them, golf supplies retailer Golfsmith.com, is finding that products with the special spin feature have conversion rates at least 10% and sometimes as much as 30% to 40% higher than products without it.

Posted 04/15/2010Katie DeatschPost a comment

Related Searches:Helzberg | Golfsmith | Photography

/ Marketing

Sears shoppers can ‘build’ themselves and try on clothes online

Sears.com has rolled out a virtual shopping feature that enables customers to create a model of themselves, down to a headshot photo, and then try on clothes to ensure they find the right look.

Posted 09/24/2008Mark BrohanPost a comment

Related Searches:Virtual Clothing Try On

/ Technology

eSoles rolls out web-based kiosks in Trek stores

With a strategy based on high-tech gear and personalized service, Trek Bicycle Corp. is benefitting from eSoles` web-enabled in-store scanning systems designed to get perfect dimensions of a customer’s feet to match with customized footwear insoles.

Posted 09/02/2008Don DavisPost a comment

/ Marketing

Relax the Back builds up its e-commerce strategy

With 120 franchised stores, Relax the Back is upgrading its corporate retail web site to better support direct-to-consumer sales as well as provide an improved e-commerce face for its franchisees, the company says.

Posted 07/23/2008Paul DemeryPost a comment

/ E-Retailers

Housewares e-retailer Stacks and Stacks closes last store

Housewares e-retailer Stacks and Stacks has shut down its last storefront, ending its nine-year transition to a web-only business. The company closed five of six stores in 1998 when it launched its e-commerce site.

Posted 02/06/2008Bill BriggsPost a comment