Your Search: Acxiom
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1 - 10 of 98 Results
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/ Marketing
Facebook sharpens its ad targeting tools
The social network will let marketers target shoppers based on their offline behavior.
Posted 04/10/2013Zak StamborPost a comment
Related Searches:Zak Stambor | Forrester | Target Corp
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/ Marketing
Facebook amps up its ad arsenal
The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.
Posted 02/28/2013Zak StamborPost a comment
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/ Marketing
Facebook enhances an ad-targeting tool
Retailers can draw on external data to reach more specific consumer segments.
Posted 02/27/2013Amy DustoPost a comment
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/ Technology
Market research firm The Relevancy Group hires a vice president
Chris Marriott worked at e-mail marketing provider StrongMail.
Posted 02/22/2013Thad RueterPost a comment
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/ Technology
Acxiom turns to a former Google executive for a data boost
New hires could help the analytics company capture more consumer data.
Posted 04/26/2012Amy DustoPost a comment
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/ Technology
StrongMail appoints a vice president for agency services
Christopher Marriot will help the e-mail marketer manage its recently launched division.
Posted 08/16/2011Thad RueterPost a comment
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/ E-Retailers
Blockbuster files for bankruptcy
Blockbuster will reorganize under Chapter 11 protection.
Posted 09/23/2010Mark BrohanPost a comment
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/ Technology
Investment in marketing data generated online will reach $840 million by 2012
Research finds spending on online data will cannibalize other data investments.
Posted 09/09/2010Allison EnrightPost a comment
Related Searches:Cannibalization
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/ Technology
More than a third of U.S. households are inclined to shop online
Database marketing firm Acxiom says 23 of the 70 demographic groups in its analysis of U.S. society have a propensity to spend at least $1,000 annually online. Among committed online shoppers, two-thirds of heads of households are at least 40 years old.
Posted 09/22/2009Katie DeatschPost a comment
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/ Technology
Using a consumer`s life stage to predict online spending
Income and age may not be the best indicators of online shopping behavior, with a variety of lifestyle and demographic factors also playing a role, Acxiom says in a new study.
Posted 09/10/2009Paul DemeryPost a comment
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