/ Marketing

Adding guided navigation to a retail site can help shoppers find items fast

Compared to site search, some experts say, guided navigation provides a quicker, more precise way to help shoppers find what they’re looking for. Weathertech.com implemented mandatory guided navigation and realized a climb in conversion from 6% to 10%.

Posted 05/28/2009Katie DeatschPost a comment

/ Marketing

HP segments its site to meet the needs of distinct customer types

The HP Home and Office Store web site serves tens of millions of customers, from big corporations to individual consumers. HP divides the site into sections that address specific customer types, vice president Mike Ritter said at Web Design ’09.

Posted 01/22/2009Paul DemeryPost a comment

/ Marketing

Customer feedback shapes redesign at WisconsinMade.com

WisconsinMade.com, an e-retailer of Wisconsin food, art and gifts, redesigned its site to include features requested by customers. The new site includes order status and history, multiple address shipping capabilities and address books for shoppers.

Posted 11/18/2008Katie DeatschPost a comment

/ Marketing

Air Compressors Direct inflates its site features

With a redesigned web site geared toward greater interactivity with shoppers, Air Compressors Direct is better able to present the broad uses of its narrow product line and drive up conversions by 20%, CEO Jon Hoch says.

Posted 08/28/2008Paul DemeryPost a comment

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/ Marketing

PressureWashersDirect.com puts on a fresh face

PressureWashersDirect.com re-launched its 5-year-old web e-commerce site this week with new features including side-by-side comparison shopping and the ability for customers to load personal stories and photos.

Posted 04/01/2008Katie DeatschPost a comment

/ Marketing

Dale and Thomas Popcorn cooks up better blend of paid and natural search

By analyzing revenue produced by paid and natural search keywords, Dale and Thomas Popcorn has produced a “dramatic” increase in search marketing return on investment and helped to double web site conversion rates, the multi-channel retailer says.

Posted 01/24/2008Paul DemeryPost a comment

/ Marketing

Dale and Thomas Popcorn relaunches web site

Dale and Thomas Popcorn, a multi-channel retailer of gourmet popcorn products, relaunched its web site this week with improved shopping cart functionality and navigation.

Posted 09/28/2007Don DavisPost a comment

/ Marketing

Lighting products retailer Littman Bros. brightens growth curve on new site

With a redesigned web site that offers more products, better navigation and improved analytics, Littman Bros. has nearly doubled visitor-to-sales conversion rates and expects strong growth in online sales, owner Benson Littman says.

Posted 07/11/2007Paul DemeryPost a comment