/ E-Retailers

BabyStyle.com buys apparel brand, names founder as BabyStyle president

BabyStyle.com, a multi-channel retailer of maternity, baby and children’s apparel and gear, has acquired the Cadeau Maternity apparel brand and named its founder, Emilia Fabricant, as BabyStyle’s president and chief merchandising officer.

Posted 05/21/2007Paul DemeryPost a comment

/ Technology

Nine sites earn top customer service ranking in new study

Ann Taylor, Crutchfield and Nordstrom were among winners meeting all 12 criteria for customer service and communication in the 9th Annual Mystery shopping study by The E-tailing Group.

Posted 01/09/2007Kurt PetersPost a comment

/ Marketing

BabyStyle.com boosts revenue 25% by reducing cart abandonment rate

Frustrated shoppers were checking out of BabyStyle’s checkout process before buying. Web analytics from Coremetrics highlighted needed improvements to checkout, which reduced cart abandonment by 32%.

Posted 05/18/2006Mary WagnerPost a comment

/ E-Retailers

Former BabyStyle.com manager joins Wet Seal as senior manager of e-commerce

Adam Silverman, former online marketing manager at BabyStyle.com, has joined apparel retailer The Wet Seal Inc. as senior manager of e-commerce.

Posted 04/10/2006Kurt PetersPost a comment

At BabyStyle.com, the retail chicken comes before the egg

Most multi-channel retailers trace their origins to stores or catalogs, with the web the late-comer. Estyle took the reverse course with its BabyStyle.com brand, launching on the web before mailing catalogs and opening a store.

Posted 02/20/2003Kurt PetersPost a comment

/ Marketing

Analytics alone can’t drive successful web site design, Forrester says

Many companies rely on analytic tools to drive site design – but their best use is in tracking incremental changes to established sites and processes.

Posted 07/02/2002Kurt PetersPost a comment

/ Technology

How a re-design helped babystyle.com boost its completed checkout rate

Babystyle.com increased sales by 25% when a re-design of the checkout process prompted a higher rate of successful checkouts. Babystyle.com used a new click-stream analysis product from Coremetrics.

Posted 05/06/2002Kurt PetersPost a comment

/ E-Retailers

Gap Gets Maternal

Gap Inc. has taken baby steps into the maternity market by launching a new line of maternity clothes to be sold exclusively on its Web site. The newest line from Gap allows the company to gauge customer demand without investing a lot of money to expand new stores, according to analysts. "The Internet is uniquely positioned to test something new," says Lazard Freres retail analyst Todd Slater. "If it grows into something more substantial, they can...

Posted 01/19/2001Don DavisPost a comment