/ E-Retailers

Bare Necessities` niche catalog highlights web products

The lingerie and undergarment retailer has launched a niche catalog designed to highlight a smaller slice of its products than are found on its two web sites. The catalog will focus on body-shaping undergarments such as camisoles and bodysuits.

Posted 12/02/2009Mark BrohanPost a comment

/ Marketing

Bare Necessities’ new site leaves little to the imagination

Rather than integrate women’s undergarments that are much more risqué than those carried on BareNecessities.com, the e-retailer has launched a new site, Lingerie.com. This way, women looking for sexier items have their own destination, the company says.

Posted 08/14/2009Katie DeatschPost a comment

/ Marketing

Targeted e-newsletters generate higher revenue for BareNecessities.com

BareNecessities.com generates revenue two to three times higher from targeted e-newsletters than from general newsletters, says David Wauters, director of online marketing.

Posted 04/09/2008Paul DemeryPost a comment

/ Technology

Alternative payments boost average order value at Bare Necessities

Online lingerie retailer Bare Necessities has experienced an increase of about 3% in average order value for orders placed through the Bill Me Later payments web site, the retailer says.

Posted 03/07/2008Don DavisPost a comment

Segmented e-mail marketing pushes up open rates for BareNecessities.com

A push into segmented e-mail marketing lists is paying dividends for BareNecessities.com, increasing e-mail open and click-through rates by about 10%, while helping total 2006 sales grow by about 43%.

Posted 01/25/2007Paul DemeryPost a comment

/ E-Retailers

Bare Necessities hires a retail veteran to head up e-commerce

Bare Necessities has hired Jessica Jackson, an ex-Victoria’s Secret director, as vice president of e-commerce, a new position. Jackson joins Bare Necessities from The J. Crew Group, where she had been director of Internet operations since last December.

Posted 11/27/2006Kurt PetersPost a comment

/ Technology

Bare Necessities betting on site search to continue growth

The company’s new goal: Optimize site search to aid not just shoppers but the company’s buyers and merchandisers.

Posted 05/17/2006Bill BriggsPost a comment