Balancing Act
May 1, 2009 E-retailers are better than ever at identifying the type of customer visiting an e-commerce site by browsing and purchasing behavior. And, by comparin...
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BestBuyEyeglasses boosts order value by tweaking recommendations
Apr. 21, 2009 Online designer eyeglasses retailer BestBuyEyeglasses.com boosted sales of one of its product lines – Dolce & Gabbana frames – by 21% over a r...

Web analytics lead to a 50% boost in sales at BestBuyEyeGlasses.com
Oct. 18, 2007 A web site makeover correcting problems found by an analytics program has resulted in a 50% boost in conversion rates and online sales at BestBuyEyeGl...