/ Marketing

FootSmart.com heads down the path to a better web site design

Having grown annual web sales by about 10% in 2009, Benchmark Brands will spend this year making its web site more user-friendly for its chief customers: shoe shoppers over age 50. That includes a complete site redesign.

Posted 01/06/2010Mark BrohanPost a comment

/ E-Retailers

FootSmart.com brings its customers back with behavioral targeting

With marketing offers based on customers’ shopping behavior, FootSmart.com is finding new ways to bring back shoppers who left without completing a sale. The tactic has helped boost conversion rates 15%, the retailer says.

Posted 05/08/2008Paul DemeryPost a comment

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/ E-Retailers

New features generate more sales at FootSmart.com

Benchmark Brands is reporting sharply higher web sales for the first quarter after implementing a number of new web site features such as customer reviews and alternative payments.

Posted 05/07/2008Bill BriggsPost a comment

/ E-Retailers

Paid search, e-mail marketing help sales climb 36% at Footsmart.com

Benchmark Brands, which owns and operates Footsmart.com, stepped up 2007 web sales by 36% with targeted marketing and expanded payment options, says CEO Alan M. Beychok.

Posted 02/20/2008Bill BriggsPost a comment

/ Marketing

FootSmart.com makes a New Year’s resolution for better site search

To make FootSmart.com more competitive in 2007, Benchmark Brands Inc. plans on making a number of technology upgrades. High on the list is reorganizing the site’s internal search function and adding customer and product reviews, says CEO Alan Beychok.

Posted 01/03/2007Mark BrohanPost a comment

/ E-Retailers

Benchmark beats feet to a good second quarter

Targeted marketing campaigns and improved customer service are the main reasons the company, which operates FootSmart.com, is attracting and retaining more online shoppers, it says. Web sales rose 42% in the second quarter.

Posted 08/30/2006Mark BrohanPost a comment

Benchmark names former Lowe’s exec as vice president of Internet marketing

William R. “Billy” May is the new vice president of Internet marketing at Benchmark Brands. He formerly served as director of Internet and emerging channels at Lowe’s Companies Inc.

Posted 03/27/2006Paul DemeryPost a comment

Expanded marketing helped FootSmart.com enjoy a Merry Christmas

By expanding its key word program and e-mail campaigns for the holidays, FootSmart.com increased sales by almost 80%, says Benchmark Brands president Alan Beychok.

Posted 01/13/2006Kurt PetersPost a comment