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Bill Siwicki

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  • Who are the top 15 most popular retailers among mobile consumers?

    / Mobile Commerce

    Who are the top 15 most popular retailers among mobile consumers?

    Surely you can figure out No. 1 and No. 2. Perhaps some surprises further down comScore’s ranking of retailers by mobile traffic: Nike, Redbox, Shopzilla and Etsy.

    Posted 09/29/2014Bill SiwickiPost a comment

    Surely you can figure out No. 1 and No. 2. Perhaps some surprises further down comScore’s ranking of retailers by mobile traffic: Nike, Redbox, Shopzilla and Etsy.
  • Mobile’s gains are not just desktop’s losses

    / Mobile Commerce

    Mobile’s gains are not just desktop’s losses

    More mobile indeed means more: More Internet browsing, more shopping, more advertising, eMarketer analysts say. But, boy, is the desktop bleeding ad dollars to mobile.

    Posted 10/09/2014Bill SiwickiPost a comment

    More mobile indeed means more: More Internet browsing, more shopping, more advertising, eMarketer analysts say. But, boy, is the desktop bleeding ad dollars to mobile.

    Related Content:Mobile Commerce

  • Smartphone users in stores compare prices, read reviews and do much more

    / Mobile Commerce

    Smartphone users in stores compare prices, read reviews and do much more

    Yes, U.S. smartphone users are showrooming for better deals online, but they are also doing many other things to help them decide whether to make a purchase in-store, a study finds.

    Posted 07/31/2014Bill SiwickiPost a comment

    Yes, U.S. smartphone users are showrooming for better deals online, but they are also doing many other things to help them decide whether to make a purchase in-store, a study finds.

    Related Content:Showrooming | Comscore

  • Want to be honored as one of the world’s best mobile retailers?

    / Mobile Commerce

    Want to be honored as one of the world’s best mobile retailers?

    Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for the Global Mobile Awards at the upcoming Mobile World Congress. Guess who’s a mobile retail judge?

    Posted 10/30/2014Bill SiwickiPost a comment

    Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for the Global Mobile Awards at the upcoming Mobile World Congress. Guess who’s a mobile retail judge?
  • How do you say Darth Vader in German?

    / Mobile Commerce

    How do you say Darth Vader in German?

    Exclusive: After a year in operation, international kids apparel e-retailer LamaLoLi.com’s m-commerce site, which offers versions in multiple languages, generates 20% of the merchant’s total B2C web revenue, the company’s CEO tells Internet Retailer.

    Posted 10/23/2014Bill SiwickiPost a comment

    Exclusive: After a year in operation, international kids apparel e-retailer LamaLoLi.com’s m-commerce site, which offers versions in multiple languages, generates 20% of the merchant’s total B2C web revenue, the company’s CEO tells Internet Retailer.
  • Target goes app crazy

    / Mobile Commerce

    Target goes app crazy

    New versions of its iPhone and iPad mobile commerce and Cartwheel coupon apps plus new apps targeting health and gift registry, and the addition of curbside pickup via mobile app? No wonder Target says, “We view mobile as the new front door to Target.”

    Posted 10/07/2014Bill SiwickiPost a comment

    New versions of its iPhone and iPad mobile commerce and Cartwheel coupon apps plus new apps targeting health and gift registry, and the addition of curbside pickup via mobile app? No wonder Target says, “We view mobile as the new front door to Target.”

    Related Content:Target

  • A crucial mobile tactic to deploy before the holiday code freeze

    / Mobile Commerce

    A crucial mobile tactic to deploy before the holiday code freeze

    More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says.

    Posted 09/25/2014Bill SiwickiPost a comment

    More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says.

    Related Content:Facebook

  • Will the Apple Watch impact online shopping?

    / Mobile Commerce

    Will the Apple Watch impact online shopping?

    There is potential, mobile commerce experts say, for the wearable mobile device due in early 2015. While Apple has created a smartwatch unlike any other on the market today, just how important the device will be in retailers’ overall plans remains unclear.

    Posted 09/10/2014Bill SiwickiPost a comment

    There is potential, mobile commerce experts say, for the wearable mobile device due in early 2015. While Apple has created a smartwatch unlike any other on the market today, just how important the device will be in retailers’ overall plans remains unclear.
  • JackThreads proves deep linking e-mail to apps boosts sales

    / Mobile Commerce

    JackThreads proves deep linking e-mail to apps boosts sales

    Most top retailers with apps do not deep link e-mail and ads to their apps, and are missing sales as a result, a study shows. That’s not terribly surprising to the marketing chief at JackThreads, one of the most progressive retailers in mobile commerce.

    Posted 08/13/2014Bill SiwickiPost a comment

    Most top retailers with apps do not deep link e-mail and ads to their apps, and are missing sales as a result, a study shows. That’s not terribly surprising to the marketing chief at JackThreads, one of the most progressive retailers in mobile commerce.

    Related Content:Jackthreads

  • The missing link in mobile marketing

    / Mobile Commerce

    The missing link in mobile marketing

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

    Posted 07/24/2014Bill SiwickiPost a comment

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

    Related Content:Walmart

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