/ Technology

REI outfits its e-commerce site with more personalization features

Having completely made over REI.com during the last 18 months, Recreational Equipment Inc. is now turning its online focus to adding more personalization features from Omniture, OpinionLab and Awareness Inc.

Posted 01/27/2010Mark BrohanPost a comment

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/ E-Retailers

REI makes standardization the bedrock of its new web site design

It’s been almost a decade since Recreational Equipment Inc. last overhauled its web site, but the retailer is making up for lost time with a new design that features standard design templates, quicker site search and product reviews.

Posted 10/01/2008Bill BriggsPost a comment

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/ E-Retailers

REI names execs from Dell, FAO Schwarz to its board

Recreational Equipment Inc. has named to its board of directors John Hamlin, senior vice president of global online business and global brand operations at Dell Inc., and Edward Schmultz, CEO of FAO Schwarz Inc.

Posted 04/02/2007Paul DemeryPost a comment

/ Marketing

How REI generates boosts conversions through third-party referrals

REI, a retailer of outdoor gear and clothing, has experienced increased online sales and return on ad spend, while lowering its cost to acquire new online customers, since adopting a new service that feeds its product data to shopping portals, REI says.

Posted 03/22/2007Paul DemeryPost a comment

/ E-Retailers

REI hires a new head of information services

REI, a retail cooperative selling outdoor gear and clothing, has named Jeff Zon vice president of information services. He will manage a 180-member team responsible for technical services to REI`s business units, including its web sites.

Posted 03/12/2007Kurt PetersPost a comment

/ Marketing

REI turns to better site search to improve customer experience

Recreational Equipment Inc., which grew web sales 39% in 2006 to $195 million, will implement a faster and more sophisticated site search program this spring. “We are improving the customer experience,” says vice president of e-commerce Brad Brown.

Posted 02/15/2007Paul DemeryPost a comment

/ Marketing

Videocasts and sophisticated rich media drive REI web sales higher

Even though web sales grew 39% in 2006, REI is using more videocasts, rich media and customer reviews to drive revenue this year. Up next: implementing an enhanced site search and dynamic browsing application from Mercado Software.

Posted 02/14/2007Mark BrohanPost a comment

/ E-Retailers

REI appoints a new e-commerce manager

Recreational Equipment Inc. has named Brad Brown as vice president of e-commerce and web strategies. Brown has been REI’s vice president of information services since 1998.

Posted 07/10/2006Kurt PetersPost a comment