• / E-Retailers

  Rooms To Go finds it is possible to drive offline sales with online ads

  Furniture retailer Rooms To Go has had little luck with online advertising, most of it aimed at encouraging customers to visit its web site. But a test with Google showed how geographically targeted online ads can successfully drive traffic to stores.

  Posted 10/30/2007Don DavisPost a comment

  Furniture retailer Rooms To Go has had little luck with online advertising, most of it aimed at encouraging customers to visit its web site. But a test with Google showed how geographically targeted online ads can successfully drive traffic to stores.

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