Zappos looks outside for personalization technology
Sep. 30, 2009 Zappos.com is now providing individual product recommendations based on shoppers’ past purchasing and browsing habits. The web-only footwear and appar...
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Cover Story: What’s Next
Mar. 1, 2009 A shopper stares fully engaged with the screen on her mobile phone, intrigued by the antics of a character on her favorite TV show. Then she touches a...
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For Zappos, the next trend is more customized pages for customers
Feb. 12, 2009 Zappos.com, which surpassed $1 billion in gross merchandise sales last year after a decade of building a reputation for customer service, ...
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Apparel & Accessories
Dec. 1, 2008

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Attracting shoppers
Oct. 1, 2008 When it comes to online display ads, CyberDefender Corp. aims to be a chameleon. The e-retailer of anti-virus, anti-spyware and other software doesn’t...

Incorporating video in a display ad helps Zappos tell a richer story
July 17, 2008 Static online display ads convey a simple message. Display ads that incorporate Flash animation are designed to catch people’s eyes and communicate mo...

Zappos.com launches beta site with improved search and new products
Apr. 30, 2008 Zappos.com this month launched a beta site to replace its old site. The relaunch includes improved search, updated architecture and design, and new ...
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