/ Marketing

Stanley Steemer cleans up its ad tracking and spending with a new system

When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place.

Posted 04/29/2010Katie Deatsch1 comments

/ E-Retailers

Rugs Direct adds products from Blinds.com to its retail site

Rugs Direct is selling goods from retailer Blinds.com through its site. This is Rugs Direct`s second deal with an outside retailer. The floor coverings retailer also is selling art from art supplier Metaverse through Rugs-Direct.com.

Posted 01/20/2010Mark BrohanPost a comment

/ Marketing

Flooring America sweeps up sales with a new tool for displaying flooring

The Flooring Explorer shows a grid of products in a category, such as hardwood. Mousing over a product pops up a larger image with more detail and calls to action. Consumers using the feature are two and a half times more likely to make a purchase.

Posted 05/12/2009Katie DeatschPost a comment

/ E-Retailers

Improved order management helps retailer shift marketing into high gear

Original Parts Group CEO and founder Dave Leonard knows that a good order management system can mean the difference between saving time and wasting it. With his old home-grown system, his company was doing a lot of the latter.

Posted 02/27/2009Don DavisPost a comment

/ E-Retailers

Carpet One president steps into e-commerce start-up role

CCA Global Partners, which operates Carpet One Floor & Home and other flooring retail brands, has named Evan Hackel to head up BizUnite, a new third-party web technology and marketing unit CCA will launch in June. Hackel was president of Carpet One.

Posted 05/05/2008Katie DeatschPost a comment

Mentos + soda + video + blog = Cha-ching!

A scientist mixes online video and blog technology, with a little YouTube tossed in, on his e-commerce site. The results are literally explosive.

Posted 02/23/2007Kurt PetersPost a comment

Celebrities, blogs and talk are moving the bling for Ice.com

Ice.com, which also operates Diamond.com, is using blogs, Dr. Phil and the Academy Awards in the latest quest for new marketing outlets.

Posted 02/21/2007Bill BriggsPost a comment

/ Technology

Rugs Direct targets site search to keep web sales soaring

The retailer uses new search and navigation technology to transform its internal site search with the hope of decreasing its cart abandonment rate. “Site search like this helps us differentiate ourselves in the marketplace," says CEO David Craig.

Posted 06/29/2006Bill BriggsPost a comment