/ Marketing

E-mail marketing provider CheetahMail gains a new general manager

Experian hires Peter DeNunzio to oversee CheetahMail’s U.S. offices.

Posted 11/27/2012Amy DustoPost a comment

Related Searches:Experian

/ Marketing

A 'Pinteresting' subject line increases opens and social sharing for Ballard Designs

One e-mail helped increase the e-retailer’s Pinterest followers by more than 15%.

Posted 06/28/2012Allison EnrightPost a comment

/ Marketing

Experian CheetahMail links up with Movable Ink

The two aim to provide dynamic content in the body of marketing e-mail messages.

Posted 05/10/2012Paul DemeryPost a comment

/ Technology

Holiday bells ring for e-commerce

A 10% jump in e-commerce site traffic so far this autumn could signal healthy holidays.

Posted 10/20/2011Allison EnrightPost a comment

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/ Marketing

Flash-sale e-mails spark more purchases when sent late in the afternoon

The best time to send the marketing messages is after 3 p.m., a study says.

Posted 10/03/2011Allison Enright1 comments

/ Marketing

Want to connect with consumers over the holiday season? Try gift cards and coupons

Many consumers searched online for gift cards and coupons last holiday season.

Posted 08/12/2010Katie DeatschPost a comment

/ Marketing

How 1-800-Flowers.com woos back customers who abandon shopping sessions

When shoppers abandon a shopping cart or browsing session, the floral and gifts retailer sends automated e-mails to woo them back. The open rate is five times higher than on regular e-mails, vice president Lisa Hendrikson says.

Posted 01/14/2010Paul DemeryPost a comment