/ Technology

CPA2Biz tunes up its customer reviews

CPA2Biz.com’s recent customer review program got a boost from an e-mail campaign and a quarterly raffle for a free iPod for customers who submit a review of the site’s accounting and finance products and publications.

Posted 12/10/2008Bill BriggsPost a comment

/ Marketing

Who’s up and who’s down in Top 500 average session length

In 2008, ShoeMetro.com posted the biggest gain in average session length, according to web measurement firm Hitwise.

Posted 10/22/2008Mark BrohanPost a comment

Related Searches:Bowflex | Merrick Group | Cymax

/ Marketing

CPA2Biz.com’s site redesign boosts traffic by 20%

CPA2Biz.com’s customers said the web site was hard to read and products hard to find. That blunt feedback helped direct a site redesign and resulted in improved customer satisfaction – and sales.

Posted 06/17/2008Katie DeatschPost a comment

/ Marketing

Site redesign improves financial performance at CPA2Biz.com

CPA2Biz.com credits its recent site makeover as a key factor in generating higher sales and net income for fiscal 2007. Sales rose by 9% and net income improved by 26%.

Posted 10/24/2007Mark BrohanPost a comment

/ Marketing

CPA2Biz.com planned its redesign down to the tiniest detail

The redesign took nearly two years to complete because of the extensive planning CPA2Biz.com used to get the job done right. A top priority for the redesign was building an information architecture that makes a shopping experience more intuitive.

Posted 09/26/2007Mark BrohanPost a comment

Customer feedback adds up to web site redesign for CPA2Biz

CPA2Biz has rolled out a new web site built on customer requests and by technology partners, all with an eye on making the site more functional for accounting and finance professionals.

Posted 06/20/2007Mark BrohanPost a comment

Targeting Tech

In an uncertain economy, e-retailers are taking sharper aim at technology investments to make sure they hit the bull’s-eye.

Posted 04/30/2009Internet RetailerPost a comment

Google takes the wraps off

The search king gives marketers more insights to work with—and more to do.

Posted 09/30/2008Internet RetailerPost a comment