Your Search: Cpc Strategy
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1 - 10 of 45 Results
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/ Technology
Experian will sell PriceGrabber
Ybrant Digital will buy PriceGrabber in a deal worth $175 million.
Posted 05/10/2012Allison EnrightPost a comment
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/ Technology
Why Google converts best among comparison shopping sites
Google operates the comparison shopping site with the highest conversion rate in the first quarter of 2012.
Posted 05/03/2012Paul DemeryPost a comment
Related Searches:Online Shopping Statistics | Amazon Online Sales Statistics | Amazon Conversion Rate
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/ Technology
Google is bullish on mobile ads
Google says the space looks a lot like traditional search did a decade ago.
Posted 04/13/2012Katie DeatschPost a comment
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/ Technology
Google paid clicks jump 39%
The search giant reports that the average cost per click declined 12% in the first quarter.
Posted 04/12/2012Thad RueterPost a comment
Related Searches:Internet Sales Trends | Online Spending Trends
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/ Technology
Scripps sells Shopzilla for $165 million
That’s $360 million less than the $525 million it paid in 2005.
Posted 04/29/2011Kevin WoodwardPost a comment
Related Searches:Comparison Shopping Engines | Nextag | Valuation
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/ Marketing
Say hello to Bing Shopping, goodbye to Cashback
Microsoft has officially launched its Bing Shopping commerce portal.
Posted 08/05/2010Paul Demery1 comments
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/ Technology
Amazon moves up in a ranking of comparison shopping sites
Amazon Product Ads send more traffic to merchant sites.
Posted 07/20/2010Don Davis3 comments
Related Searches:Pricegrabber Revenue | Nextag | Comparison Shopping Engines
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/ Marketing
Google gets top marks in a ranking of comparison shopping engines
The study by CPC Strategy, a firm that manages comparison shopping campaigns, puts Google Base at the top of its list of 10 major price-comparison sites, largely because it’s free to use and offers useful tools.
Posted 05/29/2009Katie DeatschPost a comment
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/ Marketing
Split strategy maximizes the value of Google holiday ad spend for Gifts.com
52% of Gifts.com’s traffic from Google in November was from Google`s content network, not Google.com. Separate campaigns balanced search ad spending between both venues.
Posted 01/10/2008Don DavisPost a comment
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/ Marketing
Staying on top of changes at comparison shopping engines
Comparison shopping engines are changing – so should retailers’ strategies for using them while fighting cost-per-click inflation.
Posted 10/10/2007Don DavisPost a comment
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