/ Marketing

Google gets top marks in a ranking of comparison shopping engines

The study by CPC Strategy, a firm that manages comparison shopping campaigns, puts Google Base at the top of its list of 10 major price-comparison sites, largely because it’s free to use and offers useful tools.

Posted 05/29/2009Katie DeatschPost a comment

Related Searches:Shopzilla

/ Marketing

Split strategy maximizes the value of Google holiday ad spend for Gifts.com

52% of Gifts.com’s traffic from Google in November was from Google`s content network, not Google.com. Separate campaigns balanced search ad spending between both venues.

Posted 01/10/2008Don DavisPost a comment

/ Marketing

Staying on top of changes at comparison shopping engines

Comparison shopping engines are changing – so should retailers’ strategies for using them while fighting cost-per-click inflation.

Posted 10/10/2007Don DavisPost a comment

Budget strategies are key to controlling PPC costs, says MoreVisibility CTO

Paid search will reach 40% of all online ad spending by 2010. To contain PPC costs and drive returns, marketers are experimenting with spending strategies ranging from monthly budgets to day parting and more.

Posted 05/15/2006Kurt PetersPost a comment

/ Technology

Going beyond CPC ad metrics to cost per acquisition

Online retailers should go beyond figuring cost-per-click in web advertising to cost-per-acquisition, Ram Srinivasan, president and CEO of Fireclick Inc., a provider of web analytics, will say at next week’s eTail 2004 Conference.

Posted 02/18/2004Paul DemeryPost a comment

TheFind Gets Found

While the free referrals may be slowing slightly, TheFind’s strong traffic still lures online retailers.

Posted 01/01/2011Allison EnrightPost a comment

With its new Bing Shopping portal, Microsoft takes aim at search leader Google

As it ends its Bing Cashback program, Microsoft is offering more ways for advertisers to connect with shoppers through search engine marketing.

Posted 09/01/2010Paul DemeryPost a comment