/ E-Retailers

Children’s Wear Digest morphs into web retailing

Children’s Wear Digest used a web site redesign to make the final step from catalog company to Internet retailer, vice president of marketing and operations Tracy Schneider said last week at the Internet Retailer Web Design `08 Conference in Miami.

Posted 02/06/2008Bill BriggsPost a comment

At Children’s Wear Digest the web isn’t child’s play

As part of a recent test, Children’s Wear Digest reduced the number of catalogs the company publishes and is using the savings to increase its digital marketing program, including paid search and e-mail.

Posted 01/17/2007Mark BrohanPost a comment

/ E-Retailers

CWDKids.com ramping up marketing to boost online channel

Multi-channel merchant Children’s Wear Digest will expand its online advertising via pay-per-click, affiliate programs, e-mail campaigns and other tools in hopes of increasing sales and brand awareness and attracting new customers.

Posted 03/17/2006Kurt PetersPost a comment

/ Technology

CWDKids does its homework to cut returns rate

CWDKids finds a way to reduce the number of returns and strengthen relationships with customers in the fickle market of providing apparel and footwear for 3- to 10-year-olds.

Posted 09/14/2005Paul DemeryPost a comment

Taking on the big dogs

Smaller e-retailers make their case to value-conscious shoppers, seeking to woo them back from the likes of Wal-Mart and Amazon.

Posted 09/29/2009Internet RetailerPost a comment

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Here today, here tomorrow

Showing the strength of e-commerce, nearly 5,000 attended the Internet Retailer Conference & Exhibition in June.

Posted 07/30/2009Internet RetailerPost a comment

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Completing the Circle

How to turn returns into a friend of customer service, sourcing and merchandising.

Posted 01/04/2006Internet RetailerPost a comment