/ Marketing

Google adopts a new privacy policy as it prepares to connect more consumer data

Overall, the changes could allow retailers to better target ads to shoppers.

Posted 01/25/2012Thad RueterPost a comment

/ Marketing

‘Fresh’ is the new black: Google’s latest search change encourages updated content

Retailers hoping to boost search rankings need to keep sites from going stale.

Posted 11/04/2011Thad Rueter3 comments

Related Searches:Seo | Panda | Social Media

/ Technology

Google’s search and ad services become the target of a U.S. antitrust investigation

The Federal Trade Commission issues a subpoena to the search engine giant.

Posted 06/24/2011Thad RueterPost a comment

/ Marketing

IRCE 2011 Report: Think like a Google engineer

Retailers need to understand how to adapt their sites to the search giant’s changing algorithm.

Posted 06/14/2011Zak StamborPost a comment

Related Searches:Seo | Irce 2011

/ Marketing

Keeping up with Google’s changing algorithms challenges search marketers

A search expert will discuss Google’s recent shifts at the Internet Retailer conference.

Posted 02/18/2011Mary WagnerPost a comment

Related Searches:Irce 2011

/ Marketing

Say hello to Bing Shopping, goodbye to Cashback

Microsoft has officially launched its Bing Shopping commerce portal.

Posted 08/05/2010Paul Demery1 comments

Related Searches:Cpc Strategy

/ E-Retailers

Landing pages matter, but how much?

Poor landing pages are only a piece of Google’s quality score formula.

Posted 06/08/2010Thad RueterPost a comment

/ Marketing

Twitter tweets the launch of its paid search advertising system

Advertisers including Best Buy Co., Starbucks and Virgin America are engaging in a new form of search marketing through Promoted Tweets, the new advertising system Twitter announced this week.

Posted 04/15/2010Paul DemeryPost a comment

Related Searches:Promoted Tweets