/ Marketing

Display ad-serving technology balances personalization and privacy

Dotomi technology skips cross-site tracking, looking deep into merchants` own data to personalize ads.

Posted 11/19/2009Paul DemeryPost a comment

/ Marketing

Fingerhut plans to expand e-commerce in 2008

Catalog and online retailer Fingerhut Direct Marketing derived 33% of its $440 million in 2007 sales from the Internet and the company is looking to continue growing that channel.

Posted 05/21/2008Mark BrohanPost a comment

/ E-Retailers

FootSmart.com brings its customers back with behavioral targeting

With marketing offers based on customers’ shopping behavior, FootSmart.com is finding new ways to bring back shoppers who left without completing a sale. The tactic has helped boost conversion rates 15%, the retailer says.

Posted 05/08/2008Paul DemeryPost a comment

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/ E-Retailers

New features generate more sales at FootSmart.com

Benchmark Brands is reporting sharply higher web sales for the first quarter after implementing a number of new web site features such as customer reviews and alternative payments.

Posted 05/07/2008Bill BriggsPost a comment

/ E-Retailers

E-commerce paid search network names new CEO

Guidester has appointed John Federman president and CEO. Federman previously was CEO of eStara, a provider of conversion technology for enhancing online sales and support initiatives.

Posted 01/14/2008Don DavisPost a comment

/ Technology

John Federman named SVP at ATG, where he will lead the eStara unit

Art Technology Group, e-commerce platform provider, has appointed John Federman senior vice president. Federman joins ATG through its acquisition of eStara where he was CEO.

Posted 12/11/2006Kurt PetersPost a comment